Firefly e-Venture Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2412

SWOT Analysis of Firefly e-Venture Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Firefly e-Venture Ltd

Parent Company

HT Media Group


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



Focusses on creating and building brands and businesses in the Internet media space



Online media

Target Group

Online ventures – job portal application based


Firefly combines HT Media’s 84-year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

SWOT Analysis


1. Compelling product ideas and continuous innovations
2. Creative use of design and intuitive user interface
3. Backed by a knowledgeable sales force and customer service

4.Brandslike, and in its portfolio


1. Online businesses have extremely high competition owing to less entry barriers

2. Still has to increase its brand recall compared to online industry leaders


1. Inorganic - It acquired a social networking website,
2. – Job portal is growing at a rapid pace
3. Venturing into retail sector.


1. Intense competition in online space
2. Heavy funding by VC promoting small players
3. Customer loyalty is a still a question



2. NDTV Social

The table above concludes the Firefly e-Venture Ltd SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Firefly e-Venture Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: