Raj Television Network Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of Raj Television Network Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Raj Television Network Ltd

Parent Company

Raj Group


Broadcasting & Cables


Media and Entertainment

Tagline/ Slogan

The People’s Channel


Diverse offerings in news, music and entertainment capability in delivering high quality programming to audiences in India and to the South Asian community across the region



TV viewers of music and dance, entertainment and information, film and fantasy in South Asia.

Target Group

Programs appealing not just to South Indian viewers in urban and rural India but also to those outside India


Provides leading and competitive channel in India with high quality programming in multilingual Indian languages

SWOT Analysis


1. Raj TV Network ensures that the programming mix appeals to people of all ages, of all backgrounds making it truly a People's Channel

2. Raj TV Network delivers the channels in multilingual Indian languages

3. Has close interaction with the local market

4. Strong commitment to content development

5. Network has built up a library of some of the best in Tamil And Telegu films

6. Diverse offerings in news, music and entertainment

7. Capitalised on the increasing demand for news that is unbiased, timely and accurate

8. Company has also tied up with Bharati Airtel for beaming its channel through IPTV platform


1. Market share is lesser as compared to big international and national industry players

2. High level of expenditure involved in creation/acquisition of content and development of artistes

3. Involves too much capital expenditure


1. Additional subscription revenue from pay channel segment

2. New distribution platforms like DTH and IPTV will only increase the subscriber base and push up subscription revenues

3. Massive international presence of Indian film industry

4. Indian Radio and Animation industry is emerging fast

5. Use internet as a medium

6. Indian Entertainment & Media (E&M) industry has out-performed the Indian economy and is one of the fastest growing sectors

7. Enter into domain of film production and distribution of movie

8. Reach Tamil population residing across the globe in countries that includes Middle East, Malaysia, Singapore, UK and US


1. Inflated costs of TV Programs during prime time

2. Reduction in TV viewers due to piracy

3. Intense rivalry amongst competitors

4. Publication industry is overcrowded

5. High Entertainment tax also affects the revenue to some extent

6. Cyclical or seasonal fluctuations in the operating results



1. Zee Entertainment

2. ETC Network

3. Creative Eye

4. Sun TV Network

The table above concludes the Raj Television Network Ltd SWOT analysis along with its marketing and brand parameters.


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