Tyco Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1705

SWOT analysis of Tyco Toys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tyco Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tyco Toys to benchmark its business & performance as compared to the competitors and industry. Tyco Toys is one of the leading brands in the media & entertainment sector. The table below also lists the top Tyco Toys competitors and elaborates Tyco Toys market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tyco Toys SWOT, Competitors, Marketing STP & Brand analysis Table
Tyco Toys Brand Analysis
Parent Company

Mattel Inc.


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



One-time market leader in electric racing

Tyco Toys STP

Toy Brands & Manufacturers

Target Group

Age 5-16 years children from the upper middle class


Specialized replicas and collector’s item

Tyco Toys SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tyco Toys. Strengths are:

1.Specialized long-time manufacturer of die-cast replicas. Some of these have now turned into collector’s items

2.Strong brand name due to presence for the last 60 years

3. The company was a market leader in the electric car racing industry at one point of time

4.The company did well to diversify its product portfolio through inorganic growth


Here are the weaknesses in the Tyco Toys SWOT Analysis:

1.The company no longer exists and has been taken over by Mattel

2.The sub-brands of the company have been broken up and sold to different companies

3.A one-time big brand is now a small product division of Mattel Inc.


Following are the Opportunities in Tyco Toys SWOT Analysis:

1.To leverage the Tyco brand name and enter the video game market

2.To expand into markets outside the USA

3.Increase the number of Tyco products as a part of Mattel


The threats in the SWOT Analysis of Tyco Toys are as mentioned:

1.Applications on electronic devices are replacing the craze for electronic cars and trucks

2.The toys are expensive as compared to many other substitutes

3.The popularity of motor-run cars is declining

Tyco Toys Competition

Below are the top 2 Tyco Toys competitors:

1. Ertl Company

2. Odyssey Toys

The brandguide table above concludes the Tyco Toys SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tyco Toys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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