Wham-O SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1208

SWOT Analysis of Wham-O with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Mattel Inc


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Earliest manufacturer and marketer of Frisbees and hoola-hoops



Outdoor sports products

Target Group

Children and adults from the middle and upper middle class


Outdoor sports enthusiasts

SWOT Analysis


1.A wide product range for outdoor enthusiasts with products like boogie boards, Frisbees hoola-hoops and many others

2.Excellent pre and post-purchase service for the swing sets

3.Its 60 year old history has helped build a strong and trusted brand name

4.Products over a wide price range help the company cater a wider audience

5. Strong brand backing of Mattel


1. The company has been acquired and hence lost its own name

2.The fad for some of its products like Frisbees, sling-shots is now limited

3.The company is currently autonomous but can be downsized by parent Mattel at any point of time


1.To bring back the craze for old products and new outdoor games via indirect advertising through movies etc.

2.To enter the party-organization space to expose more children to their products

3.Expand into markets like India where the craze of toys is still nascent due to late entry of big brands.


1.Decreasing space, especially in urban areas means the demand for such outdoor sport accessories is dying

2.Most of the products have a short life-cycle

3.The electronic games industry is attracting younger children. Games like the Wii help children perform physical exercises indoor. This is detrimental to the sales of Wham-O



1. Creative Playthings

2. Fisher-price

The table above concludes the Wham-O SWOT analysis along with its marketing and brand parameters.


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