Play Along Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1110

SWOT Analysis of Play Along Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Play Along Toys’

Parent Company

Jakks Pacific


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan


Licensed producer of figures based on celebrities



Kids and Adults

Target Group

Celebrity doll enthusiasts


Collectors brand

SWOT Analysis


1.One of the most trusted brand-names in the toy-maker world

2. The brand was one of the first to come out with dolls based on pop stars and sports celebrities

3.Excellent distribution due to recent takeover by Jakks Pacific

4.Revamps products based on the current fad regularly


1.The company has been acquired by Jakks Pacific which may lead to reduced focus

2.The company depends on a lot of licenses to produce the toys

3.Production is outsourced to China. This may create a duplicates market easily which could cause brand-dilution


1. To enter celebrity spaces that are untouched as yet like TV series

2.Start exclusive release of collectible action figures under the “Play Along Toys” brand name

3.Expand the toy collector craze to other countries and leverage this.


1. Threat due to the virtual gaming alternatives that are eating the toy market share

2.A very high rate of duplication in Chinese markets

3.High dependence on other firms for license sharing and manufacturing



1.Bowen Design

2. Galoob

The table above concludes the Play Along Toys SWOT analysis along with its marketing and brand parameters.


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