Tonka SWOT Analysis, USP & Competitors

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SWOT Analysis of Tonka with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



One-time market leader in electric racing




Target Group

Boys and Girls (Age 5-16 years)


Electric and

SWOT Analysis


1.Specialized long-time manufacturer of die-cast replicas of trucks. Some of these have now turned into collector’s items

2.Strong brand name due to presence for the last 60 years

3. Tonka trucks have been inducted into the National Toy Hall of Fame

4.The parent company has given its brands good media exposure through movie tie-ups


1.The company no longer exists and has been taken over by Hasbro

2.With the advent of plastic trucks at cheaper prices, the company has lost its tag of indestructible metal trucks

3.A one-time big brand is now a small product division of Hasbro


1.To leverage the Tonka brand name and enter the video game market

2.To expand into markets outside the USA

3.Increase the number of Tonka products as a part of Hasbro


1.Applications on electronic devices are replacing the craze for electronic cars and trucks

2.The toys are expensive as compared to many other substitutes

3.The popularity of motor-run cars is declining



1. Ertl Company

2. Odyssey Toys

The table above concludes the Tonka SWOT analysis along with its marketing and brand parameters.


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