Shinanda Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1376

SWOT Analysis of Shinanda Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Shinanda Toys’

Parent Company

Operation Bootstrap, Inc.


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Ethnically correct dolls

Shinanda Toys STP



Target Group

Boys and Girls (4-14 years)


Targeted towards young children who belong to different groups

Shinanda Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shinanda Toys :

1. A very well-recognized brand-name in dolls with a history of over 40 years

2. The company produces a new collection of dolls for every season of the year and some of them are also based on festivals
3.  The company was the first to produce ethnically-correct dolls

4. Inorganic expansion into the board game area by acquisition


1Lack of distribution channels


1.To revive the brand name and produce dolls of new icons

2.To sell the old Ideal dolls in small quantities as collectibles

3.To enter the licensed merchandising space


1. Competition from other doll-makers of the same era that have already established themselves and have continued the brand name.

2.The doll-market is depleting due to the addition of several innovative electronic gadgets

3.There are similar named brands currently in the same toy category which would make differentiation difficult for consumers

Shinanda Toys Competition


Below are the 3 main Shinanda Toys competitors :

1. Toys R Us
2.Azrak Hamway
3.Build-a-bear Workshop

The brandguide table above concludes the Shinanda Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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