Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Ten Sports analyses the brand by its strengths, weaknesses, opportunities & threats. In Ten Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ten Sports to benchmark its business & performance as compared to the competitors. Ten Sports is one of the leading brands in the media & entertainment sector.
The table below lists the Ten Sports SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ten Sports competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Broadcasting rights for Champions League football and cricket tournaments in Asia
Ten Sports STP
Male sports enthusiasts
18-30 male middle and upper class
Ten sports gives its viewers the adrenaline rush in sports
SWOT Analysis of Ten Sports
Ten Sports Strengths
Below are the Strengths in the SWOT Analysis of Ten Sports:
1. Popular brand name 2.Showcases big sports events 3. Got Rights for UEFA Champions League 4.Hsa rights for showcasing some major cricket tournaments
Ten Sports Weaknesses
Here are the weaknesses in the Ten Sports SWOT Analysis:
1.Price of individually viewing channel is high on various DTH Packages 2. Low Quality Fillers while no live content is being served 3. Cricket matches shown have a limited audience 4.Weaker branding as compared to ESPN and Star Sports
Ten Sports Opportunities
Following are the Opportunities in Ten Sports SWOT Analysis:
1.Tieups with more sports events 2. More Global Content
Ten Sports Threats
The threats in the SWOT Analysis of Ten Sports are as mentioned:
1.Threat from different sports channels 2. Quality not as good as ESPN STAR 3.Threat from online live streaming of matches
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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