Ten Sports SWOT Analysis, USP & Competitors

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SWOT Analysis of Ten Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ten Sports

Parent Company

Zee Entertainment Enterprises


Sports TV Channels


Media and Entertainment

Tagline/ Slogan

Feel the rush


Broadcasting rights for Champions League football and cricket tournaments in Asia



Male sports enthusiasts

Target Group

18-30 male middle and upper class


Ten sports gives its viewers the adrenaline rush in sports

SWOT Analysis


1. Popular brand name
2.Showcases big sports events
3. Got Rights for UEFA Champions League
4.Hsa rights for showcasing some major cricket tournaments


1.Price of individually viewing channel is high on various DTH Packages
2. Low Quality Fillers while no live content is being served
3. Cricket matches shown have a limited audience
4.Weaker branding as compared to ESPN and Star Sports


1.Tieups with more sports events
2. More Global Content


1.Threat from different sports channels
2. Quality not as good as ESPN STAR
3.Threat from online live streaming of matches



1.Star Sports
3.Sky Sports

The table above concludes the Ten Sports SWOT analysis along with its marketing and brand parameters.


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