Ten Sports SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ten Sports analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ten Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ten Sports to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ten Sports is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ten Sports competitors and includes Ten Sports target market, segmentation, positioning & Unique Selling Proposition (USP).

Ten Sports SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ten Sports Brand Analysis
Parent Company

Zee Entertainment Enterprises


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

Feel the rush


Broadcasting rights for Champions League football and cricket tournaments in Asia

Ten Sports STP
Ten Sports Segmentation

Male sports enthusiasts

Ten Sports Target Market

18-30 male middle and upper class

Ten Sports Positioning

Ten sports gives its viewers the adrenaline rush in sports

Ten Sports SWOT Analysis
Ten Sports Strengths

Below are the Strengths in the SWOT Analysis of Ten Sports:

1. Popular brand name
2.Showcases big sports events
3. Got Rights for UEFA Champions League
4.Hsa rights for showcasing some major cricket tournaments

Ten Sports Weaknesses

Here are the weaknesses in the Ten Sports SWOT Analysis:

1.Price of individually viewing channel is high on various DTH Packages
2. Low Quality Fillers while no live content is being served
3. Cricket matches shown have a limited audience
4.Weaker branding as compared to ESPN and Star Sports

Ten Sports Opportunities

Following are the Opportunities in Ten Sports SWOT Analysis:

1.Tieups with more sports events
2. More Global Content

Ten Sports Threats

The threats in the SWOT Analysis of Ten Sports are as mentioned:

1.Threat from different sports channels
2. Quality not as good as ESPN STAR
3.Threat from online live streaming of matches

Ten Sports Competition

Below are the top 3 Ten Sports competitors:

1.Star Sports
3.Sky Sports

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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