Zee TV SWOT Analysis, USP & Competitors

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SWOT Analysis of Zee TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zee TV

Parent Company

Zee Network


Entertainment TV Channel


Media and Entertainment

Tagline/ Slogan

Ummed Se Saje Zindagi


Wholesome family entertainment with wide variety of shows



Middle Class, Tier-I Tier-II cities

Target Group

Housewives, Family


A family entertainment channel for everyone's viewing

SWOT Analysis


1. First private Hindi TV channel in India
2. Global presence
3. Started legacy of reality show by starting Antakshari
4. Runs highly successful singing reality show Sa Re Ga Ma
5. HD quality
6. Pioneer of Cookery show on TV (Khana Khazana)


1. Unable to cope up with changes and likings of viewers despite of being the oldest pvt channel
2. Constantly dipping viewership
3. Shows mainly focus on drama between Saas-Bahu
4. Earlier shows such as Disney Hour used to easily grab attention of kids
5. Growth of Zee Network's own regional channel shifted focus from original Zee TV
6. Channel had given remarkable shows such as 'Phillips Top 10', 'Hum Paanch', 'Filmy Chakkar' etc. now unable to break the ground 7. Unnecessary importance is given to TRP


1. Weak and questionable method of judging viewership by TRP need not be given such high priority
2. Make some really good shows for kids especially on weekends as Zee Network does not have channel dedicated to kids
3. Can catch audience once more by giving genuine humour based programmes 
4. Method of 'Once in a week show' can be reintroduce to break the ground and provide quality contents
5. Renaissance of creativity is the key


1. Similarity of shows in all GECs
2. New channels such as Colors able to grab #1 spot



1.Star Plus
2.Sony Set Max

The table above concludes the Zee TV SWOT analysis along with its marketing and brand parameters.


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