Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Zee TV analyses the brand by its strengths, weaknesses, opportunities & threats. In Zee TV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Zee TV to benchmark its business & performance as compared to the competitors. Zee TV is one of the leading brands in the media & entertainment sector.
The table below lists the Zee TV SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zee TV competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Wholesome family entertainment with wide variety of shows
Zee TV STP
Middle Class, Tier-I Tier-II cities
A family entertainment channel for everyone's viewing
SWOT Analysis of Zee TV
Zee TV Strengths
Below are the Strengths in the SWOT Analysis of Zee TV:
1. First private Hindi TV channel in India 2. Global presence 3. Started legacy of reality show by starting Antakshari 4. Runs highly successful singing reality show Sa Re Ga Ma 5. HD quality 6. Pioneer of Cookery show on TV (Khana Khazana)
Zee TV Weaknesses
Here are the weaknesses in the Zee TV SWOT Analysis:
1. Unable to cope up with changes and likings of viewers despite of being the oldest pvt channel 2. Constantly dipping viewership 3. Shows mainly focus on drama between Saas-Bahu 4. Earlier shows such as Disney Hour used to easily grab attention of kids 5. Growth of Zee Network's own regional channel shifted focus from original Zee TV 6. Channel had given remarkable shows such as 'Phillips Top 10', 'Hum Paanch', 'Filmy Chakkar' etc. now unable to break the ground 7. Unnecessary importance is given to TRP
Zee TV Opportunities
Following are the Opportunities in Zee TV SWOT Analysis:
1. Weak and questionable method of judging viewership by TRP need not be given such high priority 2. Make some really good shows for kids especially on weekends as Zee Network does not have channel dedicated to kids 3. Can catch audience once more by giving genuine humour based programmes 4. Method of 'Once in a week show' can be reintroduce to break the ground and provide quality contents 5. Renaissance of creativity is the key
Zee TV Threats
The threats in the SWOT Analysis of Zee TV are as mentioned:
1. Similarity of shows in all GECs 2. New channels such as Colors able to grab #1 spot
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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