Zee TV SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Zee TV analyses the brand by its strengths, weaknesses, opportunities & threats. In Zee TV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zee TV to benchmark its business & performance as compared to the competitors. Zee TV is one of the leading brands in the media & entertainment sector.

The table below lists the Zee TV SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zee TV competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Zee TV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Zee TV

Parent Company

Zee Network

Category

Entertainment TV Channel

Sector

Media & Entertainment

Tagline/ Slogan

Ummed Se Saje Zindagi

USP

Wholesome family entertainment with wide variety of shows

Zee TV STP
Segment

Middle Class, Tier-I Tier-II cities

Target Group

Housewives, Family

Positioning

A family entertainment channel for everyone's viewing

SWOT Analysis of Zee TV
Zee TV Strengths

Below are the Strengths in the SWOT Analysis of Zee TV:

1. First private Hindi TV channel in India
2. Global presence
3. Started legacy of reality show by starting Antakshari
4. Runs highly successful singing reality show Sa Re Ga Ma
5. HD quality
6. Pioneer of Cookery show on TV (Khana Khazana)

Zee TV Weaknesses

Here are the weaknesses in the Zee TV SWOT Analysis:

1. Unable to cope up with changes and likings of viewers despite of being the oldest pvt channel
2. Constantly dipping viewership
3. Shows mainly focus on drama between Saas-Bahu
4. Earlier shows such as Disney Hour used to easily grab attention of kids
5. Growth of Zee Network's own regional channel shifted focus from original Zee TV
6. Channel had given remarkable shows such as 'Phillips Top 10', 'Hum Paanch', 'Filmy Chakkar' etc. now unable to break the ground 7. Unnecessary importance is given to TRP

Zee TV Opportunities

Following are the Opportunities in Zee TV SWOT Analysis:

1. Weak and questionable method of judging viewership by TRP need not be given such high priority
2. Make some really good shows for kids especially on weekends as Zee Network does not have channel dedicated to kids
3. Can catch audience once more by giving genuine humour based programmes 
4. Method of 'Once in a week show' can be reintroduce to break the ground and provide quality contents
5. Renaissance of creativity is the key

Zee TV Threats

The threats in the SWOT Analysis of Zee TV are as mentioned:

1. Similarity of shows in all GECs
2. New channels such as Colors able to grab #1 spot

Zee TV Competition
Zee TV Competitors

Below are the top 3 competitors of Zee TV:

1.Star Plus
2.Sony Set Max
3.Colors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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