Star Movies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Star Movies analyses the brand by its strengths, weaknesses, opportunities & threats. In Star Movies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Star Movies to benchmark its business & performance as compared to the competitors. Star Movies is one of the leading brands in the media & entertainment sector.

The table below lists the Star Movies SWOT (Strengths, Weaknesses, Opportunities, Threats), top Star Movies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Star Movies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Star Movies Brand Analysis
Parent Company

STAR TV and Fox International Channels


Entertainment TV Channel


Media & Entertainment

Tagline/ Slogan

Come Home To The Stars


Latest Hollywood movies

Star Movies STP

Upper and Middle Class, cities

Target Group

Youth between 15-36


A place where movies of all the favorite film stars is available

SWOT Analysis of Star Movies
Star Movies Strengths

Below are the Strengths in the SWOT Analysis of Star Movies:

1. Broad casted in countries like China, Hong Kong, Indonesia, India, Philippines, Middle East, Malaysia, Singapore, Thailand, Sri Lanka
2.Latest Hollywood movies
3.Star Movies is available in HD and has movies on demand

Star Movies Weaknesses

Here are the weaknesses in the Star Movies SWOT Analysis:

1.Broadcasting issues 
2.Censor boards often have issues with content shown 
3.Local cable operators create problems 
4. Price of watching these channels individually is high

Star Movies Opportunities

Following are the Opportunities in Star Movies SWOT Analysis:

1.Start online TV channels for viewing as people prefer spending time on internet 
2.Create mobile applications for viewing

Star Movies Threats

The threats in the SWOT Analysis of Star Movies are as mentioned:

1. People watching movies online 
2.Movie rental stores 
3.Pirated movies 
4.Local cable channels

Star Movies Competition
Star Movies Competitors

Below are the top 5 competitors of Star Movies:

1. HBO
2. UTV Action


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Star Movies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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