Sony Set Max SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3687

SWOT Analysis of Sony Set Max with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sony Set Max

Parent Company

Multi Screen Media Private Limited


Entertainment TV Channel


Media & Entertainment

Tagline/ Slogan

Deewana Bana de


Indian Premier League right and Bollywood movies

Sony Set Max STP


Bollywood Movies

Target Group

15+ population


Crazy about Hindi movies

Sony Set Max SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sony Set Max :

1. Popular Hindi movies
2. Indian Premier League
3. Whole week dedicated to particular star
4. Short ad breaks
5. Dubbed south Indian movies
6. Dubbed English movies


1. Large sized on-screen advertisements during movies
2. Frequent repetition of dubbed south Indian movies
3. Very few dubbed english movies in collection


1. Can associate a week for particular category of movies 
2.Start online TV channels for viewing as people prefer spending time on internet


1. Other channels gain market share back after IPL
2. Frequent repetition of movies reduces viewership
3.Online movies on internet and dvd rentals

Sony Set Max Competition


Below are the 5 main Sony Set Max competitors :

1. Filmy
2. Star Gold
3. Zee Cinema
4.UTV Movies
5. UTV Action

The brandguide table above concludes the Sony Set Max SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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