Sony Set Max SWOT Analysis, USP & Competitors

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SWOT Analysis of Sony Set Max with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sony Set Max

Parent Company

Multi Screen Media Private Limited


Entertainment TV Channel


Media and Entertainment

Tagline/ Slogan

Deewana Bana de


Indian Premier League right and Bollywood movies



Bollywood Movies

Target Group

15+ population


Crazy about Hindi movies

SWOT Analysis


1. Popular Hindi movies
2. Indian Premier League
3. Whole week dedicated to particular star
4. Short ad breaks
5. Dubbed south Indian movies
6. Dubbed English movies


1. Large sized on-screen advertisements during movies
2. Frequent repetition of dubbed south Indian movies
3. Very few dubbed english movies in collection


1. Can associate a week for particular category of movies 
2.Start online TV channels for viewing as people prefer spending time on internet


1. Other channels gain market share back after IPL
2. Frequent repetition of movies reduces viewership
3.Online movies on internet and dvd rentals



1. Filmy
2. Star Gold
3. Zee Cinema
4.UTV Movies
5. UTV Action

The table above concludes the Sony Set Max SWOT analysis along with its marketing and brand parameters.


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