Sony Set Max SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sony Set Max analyses the brand by its strengths, weaknesses, opportunities & threats. In Sony Set Max SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sony Set Max to benchmark its business & performance as compared to the competitors. Sony Set Max is one of the leading brands in the media & entertainment sector.

The table below lists the Sony Set Max SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sony Set Max competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sony Set Max SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sony Set Max Brand Analysis
Parent Company

Multi Screen Media Private Limited


Entertainment TV Channel


Media & Entertainment

Tagline/ Slogan

Deewana Bana de


Indian Premier League right and Bollywood movies

Sony Set Max STP

Bollywood Movies

Target Group

15+ population


Crazy about Hindi movies

SWOT Analysis of Sony Set Max
Sony Set Max Strengths

Below are the Strengths in the SWOT Analysis of Sony Set Max:

1. Popular Hindi movies
2. Indian Premier League
3. Whole week dedicated to particular star
4. Short ad breaks
5. Dubbed south Indian movies
6. Dubbed English movies

Sony Set Max Weaknesses

Here are the weaknesses in the Sony Set Max SWOT Analysis:

1. Large sized on-screen advertisements during movies
2. Frequent repetition of dubbed south Indian movies
3. Very few dubbed english movies in collection

Sony Set Max Opportunities

Following are the Opportunities in Sony Set Max SWOT Analysis:

1. Can associate a week for particular category of movies 
2.Start online TV channels for viewing as people prefer spending time on internet

Sony Set Max Threats

The threats in the SWOT Analysis of Sony Set Max are as mentioned:

1. Other channels gain market share back after IPL
2. Frequent repetition of movies reduces viewership
3.Online movies on internet and dvd rentals

Sony Set Max Competition
Sony Set Max Competitors

Below are the top 5 competitors of Sony Set Max:

1. Filmy
2. Star Gold
3. Zee Cinema
4.UTV Movies
5. UTV Action

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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