SAB TV SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SAB TV analyses the brand by its strengths, weaknesses, opportunities & threats. In SAB TV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SAB TV to benchmark its business & performance as compared to the competitors. SAB TV is one of the leading brands in the media & entertainment sector.

The table below lists the SAB TV SWOT (Strengths, Weaknesses, Opportunities, Threats), top SAB TV competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

SAB TV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SAB TV Brand Analysis
Parent Company

Multi Screen and Media Private Limited

Category

Entertainment TV Channel

Sector

Media & Entertainment

Tagline/ Slogan

Kyun Ki… Asli Maza SAB Ke Saath Aata Hai

USP

Entertaining family sitcoms

SAB TV STP
Segment

Family entertainment

Target Group

Middle class - whole family, individuals

Positioning

Sitcoms that can be enjoyed with whole family

SWOT Analysis of SAB TV
SAB TV Strengths

Below are the Strengths in the SWOT Analysis of SAB TV:

1. Being GEC it is still different from all other GECs
2. Humorous dailies
3. Good old bollywood movies
4. Official channel on YouTube showing broadcasted episodes

SAB TV Weaknesses

Here are the weaknesses in the SAB TV SWOT Analysis:

1. Frequent repetition of programme reduces frequency of viewing show at prime time
2. Unlike daily soaps, sitcoms may be watched on convenience
3. Lack of reality shows and dramas

SAB TV Opportunities

Following are the Opportunities in SAB TV SWOT Analysis:

1. Start online TV channels for viewing as people prefer spending time on internet  
2.Have more variety of programs shown

SAB TV Threats

The threats in the SWOT Analysis of SAB TV are as mentioned:

1. GECs showing drama and reality shows
2. Sitcoms don't force viewer to watch show on regular basis such as dramas do
3.Online movie viewing and dvd rentals

SAB TV Competition
SAB TV Competitors

Below are the top 5 competitors of SAB TV:

1.Star Plus
2. Sony
3. Zee TV
4. Colors
5. Regional GECs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SAB TV. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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