Aaj tak SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5362

SWOT Analysis of Aaj tak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aaj Tak

Parent Company

India Today Group


News Channel


Media & Entertainment

Tagline/ Slogan

Sabse Tez


Fast News

Aaj tak STP


People seeking daily news about India

Target Group

Individual, SEC B,C,D,E


No.1 News channel of India which delivers fastest news

Aaj tak SWOT Analysis


1. Though started as a programme called "Aaj Tak" on national TV soon turned out to start its own private channel
2. Broad base of viewership
3. Nationwide and fast coverage
4. Distribute prizes to lucky viewers answering simple questions
5. Claims to be #1 News channel in India for so many years


1. Factual news and partial analysis
2. Accused of serving news as entertainment many a times
3. Consequences of "NEWS" shown
4. Sometimes biased analysis
5. Sometimes News on 'instant' basis due to competition pressure
6. Not focusing on various governmental schemes for common man on suo-motu basis
7. Concept of breaking news is redefined


1. Can prosper by using large base of viewership properly
2. Should focus more on government's new programmes and schemes to educate viewers
3. Need to come out of vicious cycle of what viewers want to see and what channel is offering


1. High switching rate of viewer
2. Reduction in rate of intelligent viewers
3. Presenting news in filmy fashion is unacceptable to many viewers

Aaj tak Competition


1. Star News
2. Times Now
4.Other regional news channels
5. Internet
6. Newspaper

The brandguide table above concludes the Aaj tak SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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