Aaj tak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aaj tak analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aaj tak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aaj tak to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aaj tak is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aaj tak competitors and includes Aaj tak target market, segmentation, positioning & Unique Selling Proposition (USP).

Aaj tak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aaj tak Brand Analysis
Parent Company

India Today Group


News Channel


Media & Entertainment

Tagline/ Slogan

Sabse Tez


Fast News

Aaj tak STP
Aaj tak Segmentation

People seeking daily news about India

Aaj tak Target Market

Individual, SEC B,C,D,E

Aaj tak Positioning

No.1 News channel of India which delivers fastest news

Aaj tak SWOT Analysis
Aaj tak Strengths

Below are the Strengths in the SWOT Analysis of Aaj tak:

1. Though started as a programme called "Aaj Tak" on national TV soon turned out to start its own private channel
2. Broad base of viewership
3. Nationwide and fast coverage
4. Distribute prizes to lucky viewers answering simple questions
5. Claims to be #1 News channel in India for so many years

Aaj tak Weaknesses

Here are the weaknesses in the Aaj tak SWOT Analysis:

1. Factual news and partial analysis
2. Accused of serving news as entertainment many a times
3. Consequences of "NEWS" shown
4. Sometimes biased analysis
5. Sometimes News on 'instant' basis due to competition pressure
6. Not focusing on various governmental schemes for common man on suo-motu basis
7. Concept of breaking news is redefined

Aaj tak Opportunities

Following are the Opportunities in Aaj tak SWOT Analysis:

1. Can prosper by using large base of viewership properly
2. Should focus more on government's new programmes and schemes to educate viewers
3. Need to come out of vicious cycle of what viewers want to see and what channel is offering

Aaj tak Threats

The threats in the SWOT Analysis of Aaj tak are as mentioned:

1. High switching rate of viewer
2. Reduction in rate of intelligent viewers
3. Presenting news in filmy fashion is unacceptable to many viewers

Aaj tak Competition

Below are the top 6 Aaj tak competitors:

1. Star News
2. Times Now
4.Other regional news channels
5. Internet
6. Newspaper

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aaj tak. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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