Star News SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3837

SWOT Analysis of Star News with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star News

Parent Company

Star TV


News Channel


Media & Entertainment

Tagline/ Slogan

Aapko Rakhe Aage


Story-like news

Star News STP


People seeking daily news about India and abroad

Target Group

Individual, SEC C,D,E


A news channel that keeps you well informed

Star News SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Star News :

1. Started as an bilingual (English and Hindi) news channel but soon turned out to be Hindi targeting common man of the country

2. Presents a mix of rolling entertainment bulletins and specialized shows covering topics from crime to cricket
3. Attracts approx 25% of market share in 6 metros in India


1. Factual news and highly partial analysis
2. Entertainment and news clubbed together like reality shows on other channels
3. Lack of awareness of consequences of "NEWS" shown
4. Sometimes biased analysis
5. News on 'instant' basis
6. Not focusing on various governmental schemes for common man on suo-motu basis
7. Concept of breaking news is redefined here


1. Can prosper by using its 25% of viewership in metros properly
2. Should focus more on government's new programmes and schemes to educate viewers
3. Need to come out of vicious cycle of what viewers want to see and what channel is offering
4. Need not dedicate whole handsome one hour in peeping behind sets of tv serials


1. High switching rate of viewer
2. Reduction in rate of intelligent viewers
3. Presenting news in filmy fashion is unacceptable to many viewers
4. Tendancy of not showing news as news is hampering and questioning channel's own talent and abilities

Star News Competition


Below are the 6 main Star News competitors :

1. Aaj Tak
2. Zee News
3. Times Now
4. Other regional news channels
5. Internet
6. Newspaper

The brandguide table above concludes the Star News SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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