Star News SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3164

SWOT Analysis of Star News with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star News

Parent Company

Star TV


News Channel


Media and Entertainment

Tagline/ Slogan

Aapko Rakhe Aage


Story-like news



People seeking daily news about India and abroad

Target Group

Individual, SEC C,D,E


A news channel that keeps you well informed

SWOT Analysis


1. Started as an bilingual (English and Hindi) news channel but soon turned out to be Hindi targeting common man of the country

2. Presents a mix of rolling entertainment bulletins and specialized shows covering topics from crime to cricket
3. Attracts approx 25% of market share in 6 metros in India


1. Factual news and highly partial analysis
2. Entertainment and news clubbed together like reality shows on other channels
3. Lack of awareness of consequences of "NEWS" shown
4. Sometimes biased analysis
5. News on 'instant' basis
6. Not focusing on various governmental schemes for common man on suo-motu basis
7. Concept of breaking news is redefined here


1. Can prosper by using its 25% of viewership in metros properly
2. Should focus more on government's new programmes and schemes to educate viewers
3. Need to come out of vicious cycle of what viewers want to see and what channel is offering
4. Need not dedicate whole handsome one hour in peeping behind sets of tv serials


1. High switching rate of viewer
2. Reduction in rate of intelligent viewers
3. Presenting news in filmy fashion is unacceptable to many viewers
4. Tendancy of not showing news as news is hampering and questioning channel's own talent and abilities



1. Aaj Tak
2. Zee News
3. Times Now
4. Other regional news channels
5. Internet
6. Newspaper

The table above concludes the Star News SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Star News. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: