Times Now SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3634

SWOT analysis of Times Now analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Times Now SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Times Now to benchmark its business & performance as compared to the competitors and industry. Times Now is one of the leading brands in the media & entertainment sector. The table below also lists the top Times Now competitors and elaborates Times Now market segmentation, target group, positioning & Unique Selling Proposition (USP).

Times Now SWOT, Competitors, Marketing STP & Brand analysis Table
Times Now Brand Analysis
Parent Company

Bennett, Coleman & Co. Ltd.

Category

News Channel

Sector

Media & Entertainment

Tagline/ Slogan

Always with the news

USP

Good quality news and good panel discussions on events of importance

Times Now STP
Segment

People seeking daily news about India

Target Group

Individual, SEC C,D,E

Positioning

Gives the best Indian news and also covers international matters

Times Now SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Times Now. Strengths are:

1.Good new presenters with good analytical ability 
2.Focus on main news rather than surrounding irrelevant events
3.Popular news channel amongst urban classes 
4.Good coverage of business and political events

Weaknesses

Here are the weaknesses in the Times Now SWOT Analysis:

1.Legal issues create controversies 
2.Sometimes a biased approach in news can cause uproar

Opportunities

Following are the Opportunities in Times Now SWOT Analysis:

1. Having more correspondents and covering global events with better analysis of events 
2.Try to be unbiased whenever trying to cover any story 
3.Organise global events to further strengthen brand

Threats

The threats in the SWOT Analysis of Times Now are as mentioned:

1.Threat from competitor and domestic news channels
2.Newpapers

Times Now Competition
Competitors

Below are the top 6 Times Now competitors:

1. Aaj Tak
2. Star News
3. NDTV India
4. Other regional news channels
5. Internet
6. Newspaper

The brandguide table above concludes the Times Now SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Times Now. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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