Times Now SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2625

SWOT Analysis of Times Now with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Times Now

Parent Company

Bennett, Coleman & Co. Ltd.


News Channel


Media and Entertainment

Tagline/ Slogan

Always with the news


Good quality news and good panel discussions on events of importance



People seeking daily news about India

Target Group

Individual, SEC C,D,E


Gives the best Indian news and also covers international matters

SWOT Analysis


1.Good new presenters with good analytical ability 
2.Focus on main news rather than surrounding irrelevant events
3.Popular news channel amongst urban classes 
4.Good coverage of business and political events


1.Legal issues create controversies 
2.Sometimes a biased approach in news can cause uproar


1. Having more correspondents and covering global events with better analysis of events 
2.Try to be unbiased whenever trying to cover any story 
3.Organise global events to further strengthen brand


1.Threat from competitor and domestic news channels



1. Aaj Tak
2. Star News
3. NDTV India
4. Other regional news channels
5. Internet
6. Newspaper

The table above concludes the Times Now SWOT analysis along with its marketing and brand parameters.


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