Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Times Now analyses the brand by its strengths, weaknesses, opportunities & threats. In Times Now SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Times Now to benchmark its business & performance as compared to the competitors. Times Now is one of the leading brands in the media & entertainment sector.
The table below lists the Times Now SWOT (Strengths, Weaknesses, Opportunities, Threats), top Times Now competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Times Now SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Good quality news and good panel discussions on events of importance
Times Now STP
People seeking daily news about India
Individual, SEC C,D,E
Gives the best Indian news and also covers international matters
SWOT Analysis of Times Now
Times Now Strengths
Below are the Strengths in the SWOT Analysis of Times Now:
1.Good new presenters with good analytical ability 2.Focus on main news rather than surrounding irrelevant events 3.Popular news channel amongst urban classes 4.Good coverage of business and political events
Times Now Weaknesses
Here are the weaknesses in the Times Now SWOT Analysis:
1.Legal issues create controversies 2.Sometimes a biased approach in news can cause uproar
Times Now Opportunities
Following are the Opportunities in Times Now SWOT Analysis:
1. Having more correspondents and covering global events with better analysis of events 2.Try to be unbiased whenever trying to cover any story 3.Organise global events to further strengthen brand
Times Now Threats
The threats in the SWOT Analysis of Times Now are as mentioned:
1.Threat from competitor and domestic news channels 2.Newpapers
Times Now Competition
Times Now Competitors
Below are the top 6 competitors of Times Now:
1. Aaj Tak 2. Star News 3. NDTV India 4. Other regional news channels 5. Internet 6. Newspaper
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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