Times Now SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3051
Advertisements

SWOT Analysis of Times Now with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Times Now

Parent Company

Bennett, Coleman & Co. Ltd.

Category

News Channel

Sector

Media & Entertainment

Tagline/ Slogan

Always with the news

USP

Good quality news and good panel discussions on events of importance

Times Now STP

Segment

People seeking daily news about India

Target Group

Individual, SEC C,D,E

Positioning

Gives the best Indian news and also covers international matters

Times Now SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Times Now :

1.Good new presenters with good analytical ability 
2.Focus on main news rather than surrounding irrelevant events
3.Popular news channel amongst urban classes 
4.Good coverage of business and political events

Weaknesses

1.Legal issues create controversies 
2.Sometimes a biased approach in news can cause uproar

Opportunities

1. Having more correspondents and covering global events with better analysis of events 
2.Try to be unbiased whenever trying to cover any story 
3.Organise global events to further strengthen brand

Threats

1.Threat from competitor and domestic news channels
2.Newpapers

Times Now Competition

Competitors

Below are the 6 main Times Now competitors :

1. Aaj Tak
2. Star News
3. NDTV India
4. Other regional news channels
5. Internet
6. Newspaper


The brandguide table above concludes the Times Now SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Times Now. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: