Times Now SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Times Now analyses the brand by its strengths, weaknesses, opportunities & threats. In Times Now SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Times Now to benchmark its business & performance as compared to the competitors. Times Now is one of the leading brands in the media & entertainment sector.

The table below lists the Times Now SWOT (Strengths, Weaknesses, Opportunities, Threats), top Times Now competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Times Now SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Times Now Brand Analysis
Parent Company

Bennett, Coleman & Co. Ltd.

Category

News Channel

Sector

Media & Entertainment

Tagline/ Slogan

Always with the news

USP

Good quality news and good panel discussions on events of importance

Times Now STP
Segment

People seeking daily news about India

Target Group

Individual, SEC C,D,E

Positioning

Gives the best Indian news and also covers international matters

SWOT Analysis of Times Now
Times Now Strengths

Below are the Strengths in the SWOT Analysis of Times Now:

1.Good new presenters with good analytical ability 
2.Focus on main news rather than surrounding irrelevant events
3.Popular news channel amongst urban classes 
4.Good coverage of business and political events

Times Now Weaknesses

Here are the weaknesses in the Times Now SWOT Analysis:

1.Legal issues create controversies 
2.Sometimes a biased approach in news can cause uproar

Times Now Opportunities

Following are the Opportunities in Times Now SWOT Analysis:

1. Having more correspondents and covering global events with better analysis of events 
2.Try to be unbiased whenever trying to cover any story 
3.Organise global events to further strengthen brand

Times Now Threats

The threats in the SWOT Analysis of Times Now are as mentioned:

1.Threat from competitor and domestic news channels
2.Newpapers

Times Now Competition
Times Now Competitors

Below are the top 6 competitors of Times Now:

1. Aaj Tak
2. Star News
3. NDTV India
4. Other regional news channels
5. Internet
6. Newspaper


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Times Now. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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