Times Now SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3212

SWOT Analysis of Times Now with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Times Now

Parent Company

Bennett, Coleman & Co. Ltd.


News Channel


Media & Entertainment

Tagline/ Slogan

Always with the news


Good quality news and good panel discussions on events of importance

Times Now STP


People seeking daily news about India

Target Group

Individual, SEC C,D,E


Gives the best Indian news and also covers international matters

Times Now SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Times Now :

1.Good new presenters with good analytical ability 
2.Focus on main news rather than surrounding irrelevant events
3.Popular news channel amongst urban classes 
4.Good coverage of business and political events


1.Legal issues create controversies 
2.Sometimes a biased approach in news can cause uproar


1. Having more correspondents and covering global events with better analysis of events 
2.Try to be unbiased whenever trying to cover any story 
3.Organise global events to further strengthen brand


1.Threat from competitor and domestic news channels

Times Now Competition


Below are the 6 main Times Now competitors :

1. Aaj Tak
2. Star News
3. NDTV India
4. Other regional news channels
5. Internet
6. Newspaper

The brandguide table above concludes the Times Now SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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