Disney Channel SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 6245
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SWOT Analysis of Disney Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Disney Channel

Parent Company

Disney-ABC Television Group
(The Walt Disney Company)

Category

Children Entertainment Channel

Sector

Media & Entertainment

Tagline/ Slogan

Believe in Yourself; Follow Your Dreams; It's On!; The Best Place To Be; Dreams Come True; Made Just for You

USP

All Characters of brand Disney available at one place

Disney Channel STP

Segment

Children who want to see cartoons and learn from entertainment

Target Group

4+ to 17

Positioning

All the Disney cartoons and characters at one place

Disney Channel SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Disney Channel. Strengths are:

1.All popular Disney cartoons and Disney movies 
2. Channel feeds available in over 160 countries and 30 languages 
3.Diversity of viewers has increased with an older audience, typically teenagers, young adults and young families

Weaknesses

Here are the weaknesses of Disney Channel :

1.Repetitive programs
2.Individually the channels are highly priced

Opportunities

Following are the Opportunities of Disney Channel :

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Threats

The threats of Disney Channel are as mentioned :

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels

Disney Channel Competition

Competitors

Below are the 2 main Disney Channel competitors :

1. Pogo Channel
2.Cartoon Network


The brandguide table above concludes the Disney Channel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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