Disney Channel SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 6413

SWOT analysis of Disney Channel analyses the brand/company with its strengths, weaknesses, opportunities & threats. Disney Channel is one of the leading brands in the media & entertainment sector. The table below also lists the top Disney Channel competitors and elaborates Disney Channel segmentation, targeting, positioning & USP.

Disney Channel SWOT, Competitors, Marketing STP & Brand analysis Table
Disney Channel Brand Analysis
Parent Company

Disney-ABC Television Group
(The Walt Disney Company)

Category

Children Entertainment Channel

Sector

Media & Entertainment

Tagline/ Slogan

Believe in Yourself; Follow Your Dreams; It's On!; The Best Place To Be; Dreams Come True; Made Just for You

USP

All Characters of brand Disney available at one place

Disney Channel STP
Segment

Children who want to see cartoons and learn from entertainment

Target Group

4+ to 17

Positioning

All the Disney cartoons and characters at one place

Disney Channel SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Disney Channel. Strengths are:

1.All popular Disney cartoons and Disney movies 
2. Channel feeds available in over 160 countries and 30 languages 
3.Diversity of viewers has increased with an older audience, typically teenagers, young adults and young families

Weaknesses

Here are the weaknesses in the Disney Channel SWOT Analysis:

1.Repetitive programs
2.Individually the channels are highly priced

Opportunities

Following are the Opportunities in Disney Channel SWOT Analysis:

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Threats

The threats in the SWOT Analysis of Disney Channel are as mentioned:

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels

Disney Channel Competition
Competitors

Below are the top 2 Disney Channel competitors:

1. Pogo Channel
2.Cartoon Network

The brandguide table above concludes the Disney Channel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Disney Channel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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