Disney Channel SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4833

SWOT Analysis of Disney Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Disney Channel

Parent Company

Disney-ABC Television Group
(The Walt Disney Company)


Children Entertainment Channel


Media and Entertainment

Tagline/ Slogan

Believe in Yourself; Follow Your Dreams; It's On!; The Best Place To Be; Dreams Come True; Made Just for You


All Characters of brand Disney available at one place



Children who want to see cartoons and learn from entertainment

Target Group

4+ to 17


All the Disney cartoons and characters at one place

SWOT Analysis


1.All popular Disney cartoons and Disney movies 
2. Channel feeds available in over 160 countries and 30 languages 
3.Diversity of viewers has increased with an older audience, typically teenagers, young adults and young families


1.Repetitive programs
2.Individually the channels are highly priced


1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly


1. Videogames
2. Internet
3. Outdoor games
5.Other channels



1. Pogo Channel
2.Cartoon Network

The table above concludes the Disney Channel SWOT analysis along with its marketing and brand parameters.


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