Applause Inc SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1785

SWOT Analysis of Applause Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Applause Inc

Parent Company

The Wallace Berrie Company


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Stuffed toys and dolls of famous cartoon characters

Applause Inc STP


Age group, gender, liking towards cartoons

Target Group

Children (0-16 years), Famous cartoon characters, dolls for girls


Making toys featuring famous American characters

Applause Inc SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Applause Inc :

1. Well known to customers for high quality and innovative toys
2. Successful acquisition of well known toy companies for expansion
3. Possesses a number of classic licenses for Disney, Sesame street etc.
4. Strategic alliances with companies like Taco Bell, Kellog’s etc.

5. High quality products and stream-lined operations despite small employee strength


1. Restricted to American characters
2. Failed to explore market in other countries
3. Failure to acquire new licenses


1. Established market for toys based on American characters
2. Entry of new American cartoon characters through movies and TV shows

3. Internation penetration specially in the emerging economies


1. Growing popularity of Japanese characters for toys
2. Intense competition

3. Duplicate and cheaper imitations affects brand a lot

Applause Inc Competition


Below are the 3 main Applause Inc competitors :

1. BifBangPow
2. Toys R Us
3. Marvel Toys

The brandguide table above concludes the Applause Inc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Applause Inc. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: