BifBangPow SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1909

SWOT analysis of BifBangPow analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BifBangPow SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BifBangPow to benchmark its business & performance as compared to the competitors and industry. BifBangPow is one of the leading brands in the media & entertainment sector. The table below also lists the top BifBangPow competitors and elaborates BifBangPow market segmentation, target group, positioning & Unique Selling Proposition (USP).

BifBangPow SWOT, Competitors, Marketing STP & Brand analysis Table
BifBangPow Brand Analysis
Parent Company

Bif Bang Pow Inc

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

Saturday Night Live

USP

Action figures and bobble heads from famous cult pop culture

BifBangPow STP
Segment

Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles

Target Group

Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys

Positioning

High quality action figures and collectibles from cult TV shows, movies, books, comics, music

BifBangPow SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BifBangPow. Strengths are:

1. Niche and high quality product
2. Endorsements from celebrities modeled in toys hence greater trust value for fans
3. Presence in events like Comic Con and exclusive toys for the same
4. High growth rate and growing customer base

5. It has products based on popular TV programmes like Big Bang Theory, Dexter

Weaknesses

Here are the weaknesses in the BifBangPow SWOT Analysis:

1. Limited visibility in toys market
2. Limited accessibility i.e. orders can be placed only online or in selected stores

3. Low global presence means market share is low

Opportunities

Following are the Opportunities in BifBangPow SWOT Analysis:

1. Market in emerging economies
2. Growing merchandise market

3. Tie-up with other popular international brands to enhance reach and portfolio

Threats

The threats in the SWOT Analysis of BifBangPow are as mentioned:

1. Threat of replicas and duplicate products
2. No exclusivity for characters

3. Fluctuating international economies can affect brand

BifBangPow Competition
Competitors

Below are the top 2 BifBangPow competitors:

1. Bandai
2. Applause Inc.

The brandguide table above concludes the BifBangPow SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BifBangPow. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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