Colorforms SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1364

SWOT analysis of Colorforms analyses the brand/company with its strengths, weaknesses, opportunities & threats. Colorforms is one of the leading brands in the media & entertainment sector. The table below also lists the top Colorforms competitors and elaborates Colorforms segmentation, targeting, positioning & USP.

Colorforms SWOT, Competitors, Marketing STP & Brand analysis Table
Colorforms Brand Analysis
Parent Company

University Games


Toys Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

It’s More Fun To Play The Colorforms Way!


Vinyl adhesive toys

Colorforms STP

Age group, acceptance for  adhesive toys

Target Group

Children (4-14 years), liking adhesive toys, creative


Reusable, colorful toys

Colorforms SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colorforms. Strengths are:

1. Elegant, simple designs of toys
2. Has launched a mobile app to get first mover’s advantage
3. Reusable and safe to use toys
4. Licensed characters like Popeye, Tarzan etc.

5. Popular presence in USA


Here are the weaknesses in the Colorforms SWOT Analysis:

1. Low attention towards positioning as a safe product
2. Limited market coverage
3. Product availability at select stores only and low global presence


Following are the Opportunities in Colorforms SWOT Analysis:

1. New markets in developing countries
2. Growing online market

3. High demand for its previous toys as collectibles


The threats in the SWOT Analysis of Colorforms are as mentioned:

1. Customer preference towards video games
2. Hesitation for vinyl toys

3. Duplicate and fake imitations affect brand

Colorforms Competition

Below are the top 3 Colorforms competitors:

2. Nintendo Inc

3. Mattel

The brandguide table above concludes the Colorforms SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colorforms. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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