BRIO Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2196
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SWOT Analysis of BRIO Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BRIO Toys

Parent Company

BRIO Toys

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Wooden toys

BRIO Toys STP

Segment

Age group, Safety considerations,

Target Group

Children (1-8 years), Safety consciousness

Positioning

Safe wooden toys

BRIO Toys SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BRIO Toys :

1. Captured market for wooden toys by its unqiue offerings
2.  Innovative, high quality and safe designs
3. Marketing through non-traditional media
4.Good brand image, has recalled products to ensure customer safety

Weaknesses

1. Low brand awareness and limited global reach
2. Limitations in terms of intricate designs
3. Costly toys and Unstable financial condition of the company

Opportunities

1. Expanding market demand for safe toys
2. Increasing demand for wooden toys as collectibles

Threats

1. Plastic toys having similar features are cheaper
2. Popularity of eco-friendly plastic toys
3. Diminishing availability of raw materials in future

4. Growing demand for high technology toys and video games

BRIO Toys Competition

Competitors

Below are the 3 main BRIO Toys competitors :

1.LEGO
2.Bandai
3.Applause Inc.


The brandguide table above concludes the BRIO Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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