Bunnies By the Bay SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1451

SWOT Analysis of Bunnies By the Bay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bunnies By the Bay

Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Give Glad Dreams


Bunny toys

Bunnies By the Bay STP


Toys and accessories for children  & kids

Target Group

Children and parents from the urban middle class


Image based positioning – All toys are bunny-based and the products are given a soft color to create an image in the minds of the consumer

Bunnies By the Bay SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bunnies By the Bay :

1. One of the leading toy manufacturing companies, concentrating on bunny-related toys and baby comforters.
2. Very well established distribution across The united states of America.
3. Effective brand building of toys through online mediums.
4. Sufficient background base on the business considering the tenure that the business has been operating


1. Distribution centers are limited only to The United States of America

2. Brand building of toys over-shadows its baby-comforters and accessories


1. A significant shift from middle income to high income group is expected within the next few years in USA
2. The approach to online purchasing has changed and people are more comfortable buying baby products online

3. Growing market for toys in developing countries like India.


1. Bunny related cartoons are not so popular these days, hence the sales may get a hit if children cannot connect toys to bunnies
2. Heavy competition from baby toy makers.
3. Children are moving towards technology-related toys, rather than bunnies and teddy bears

Bunnies By the Bay Competition


Below are the 3 main Bunnies By the Bay competitors :

1. Disney Plush
2. Monster Plush and Puppets
3. Tiger plush

The brandguide table above concludes the Bunnies By the Bay SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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