Deluxe Reading SWOT Analysis, USP & Competitors

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SWOT Analysis of Deluxe Reading with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deluxe Reading

Parent Company

Deluxe Reading


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Grocery Store Dolls which were inexpensive and of good quality



Toys and accessories for kids

Target Group

Children (0-8 years) liking dolls, robots and warfare toys


Makes inexpensive dolls for girls and robots for boys

SWOT Analysis


1. Inexpensive, good quality dolls for girls
2. Effective marketing techniques used like keeping dolls on the top shelf of the grocery store
3. Wide promotion through print and television media
4. Considered as vintage pieces today


1.Concentrated only on dolls for girls
2.Did not advertise all the products equally e.g. Topper Toys was most advertised brand


1.Vintage toys market has virtually no competitors
2.Can connect with the yester years’ buyers using nostalgia as selling point


1.Better quality dolls and toys available
2.Warfare toys are now equipped with better technology
3.Children prefer video games (for both gender)



1.Mattel Inc.
3.Bandai Co.

The table above concludes the Deluxe Reading SWOT analysis along with its marketing and brand parameters.


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