Deluxe Reading SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1349

SWOT Analysis of Deluxe Reading with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deluxe Reading

Parent Company

Deluxe Reading


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Grocery Store Dolls which were inexpensive and of good quality

Deluxe Reading STP


Toys and accessories for kids

Target Group

Children (0-8 years) liking dolls, robots and warfare toys


Makes inexpensive dolls for girls and robots for boys

Deluxe Reading SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Deluxe Reading :

1. Inexpensive, good quality dolls for girls
2. Effective marketing techniques used like keeping dolls on the top shelf of the grocery store
3. Wide promotion through print and television media
4. Considered as vintage pieces today


1.Concentrated only on dolls for girls
2.Did not advertise all the products equally e.g. Topper Toys was most advertised brand


1.Vintage toys market has virtually no competitors
2.Can connect with the yester years’ buyers using nostalgia as selling point


1.Better quality dolls and toys available
2.Warfare toys are now equipped with better technology
3.Children prefer video games (for both gender)

Deluxe Reading Competition


Below are the 3 main Deluxe Reading competitors :

1.Mattel Inc.
3.Bandai Co.

The brandguide table above concludes the Deluxe Reading SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Deluxe Reading. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: