Little Tikes SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1816

SWOT Analysis of Little Tikes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Little Tikes

Parent Company

MGA Entertainment


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Big Play!


Low tech moulded plastic toys



Children and kids toys and games

Target Group

Infants and young children


A complete toy store for young children

SWOT Analysis


1. Manufacturing and distribution network in USA, Europe and Asia
2. Good online presence  on leading e-tailers

3. Focus on marketing and brand building, even on micro blogging site like twitter

4. Popular products like dolls and cars have a high value in terms of brand presence and sales


1. In spite of the huge variety offered, many toys are very similar in nature
2. Promotional offers are mainly for US and European markets, hence limited market share


1. Introduce promotional offers in emerging market
2. New products to be launched more frequently and better marketing


1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports



1.Mattel, Inc.
2.Smoby Toys
3.The Step2 Company, LLC

The table above concludes the Little Tikes SWOT analysis along with its marketing and brand parameters.


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