Maco Toys SWOT Analysis, Competitors & USP

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SWOT Analysis of Maco Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maco Toys

Parent Company

Maco Company


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



War themed toys for children

Maco Toys STP


Children and kids toys and games

Target Group

Children (6-12 years) with preference for war themed toys


Latest war themed toy making company

Maco Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maco Toys. Strengths are:

1. Niche market for war themed toys
2. Innovative packaging like a war comic book
3. Strong brand marketing and visibility as it was available throughout stores in US

4. Was a popular brand will a good product portfolio


Here are the weaknesses of Maco Toys :

1. Limited only to the US and has negligible presence
2. Very limited variety of products as compared to global toy manufacturers
3. Sole focus on war themed products


Following are the Opportunities of Maco Toys :

1. Expansion in other markets and reviving brand by better products
2. Introduction of new products in the war toys category


The threats of Maco Toys are as mentioned :

1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports

Maco Toys Competition


Below are the 3 main Maco Toys competitors :

1.Hawk Model Company
2.Applause Inc.
3.Louis Marx and Company

The brandguide table above concludes the Maco Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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