Maple Landmark Woodcraft SWOT Analysis, USP & Competitors

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SWOT Analysis of Maple Landmark Woodcraft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maple Landmark Woodcraft

Parent Company

Maple Landmark Woodcraft Company


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Name train (wooden railway system)



Children and kids toys and games

Target Group

Children (4-10 years) with preference for wooden toys


Eco-friendly wooden toys

SWOT Analysis


1. Focus on safe toys which are eco-friendly
2. Currently employs about 30 employees and sells products to over 2200 gift shops
3. Makes customized products on order
4. Introduced laser engraving and pad printing to the mass production


1. Limited market reach and no global presence
2. Low focus on marketing and brand building as compared to prominent toy brands


1. Can expand into markets abroad
2. Should focus on marketing and advertising


1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports



1.Melissa and Doug
2.Plan Toys
3.Pastel Toys

The table above concludes the Maple Landmark Woodcraft SWOT analysis along with its marketing and brand parameters.


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