Mary Meyer Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Mary Meyer Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mary Meyer Corporation

Parent Company

Mary Meyer Corporation


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Make mine Mary Meyer


Plush stuffed toys



Children and kids toys and games

Target Group

Children (0-4 years) with preference for stuffed toys


Quality plush stuffed toys

SWOT Analysis


1. Strong focus on quality and 400+ product variety has improved brand image
2. ‘Toys for a cause’ campaign to donate to many social welfare causes
3. User friendly website and strong presence at leading e-tailers

4. The brand focuses on a niche premium market selling its soft toys

5. Some of its products have also earned recognition and won several awards and accolades


1. Limited market reach, mainly concentrated in Norway
2. Low focus on marketing and brand visibility compared to popular bigger brands


1. Can expand into emerging markets
2. Should focus more on marketing

3. Should introduce new and unique toys with a storyline


1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports



2.Child’s Own Studio
3.Custom Plush Toys, Inc.

The table above concludes the Mary Meyer Corporation SWOT analysis along with its marketing and brand parameters.


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