Melissa & Doug SWOT Analysis, Competitors & USP

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SWOT Analysis of Melissa & Doug with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Melissa & Doug

Parent Company

Melissa & Doug


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Education and classic toys


Wooden animal magnets

Melissa & Doug STP


Children and kids toys and games

Target Group

Children (3-14 years) preferring wooden toys


High end educational toys

Melissa & Doug SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Melissa & Doug :

1. Has 200 employees in US and about 1000 in China
2. The company has grown significantly in terms of reach and market share owing to its product portfolii
3. Strong online presence on leading e-tailers

4. Wide varieity of products like puzzles, and high end educational toys interest the customers


1. Has been involved in many lawsuits which has hurt its brand image
2. Limited market reach in European and Asian countries


1.Should expand in emerging markets especially Asian market
2.Should try to improve its image by associating in social welfare activities


1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports

Melissa & Doug Competition


Below are the 3 main Melissa & Doug competitors :

1.Maple Landmark
2.Plan Toys
3.Pastel Toys

The brandguide table above concludes the Melissa & Doug SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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