National Sewing Machine Company SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2840

SWOT analysis of National Sewing Machine Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. National Sewing Machine Company is one of the leading brands in the media & entertainment sector. The table below also lists the top National Sewing Machine Company competitors and elaborates National Sewing Machine Company segmentation, targeting, positioning & USP.

National Sewing Machine Company

Parent Company

National Sewing Machine Company


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

It leads the World!


Cast iron toys and novelties

National Sewing Machine Company STP


Toys and games

Target Group

Children (2-10 years)


Lightest toys

National Sewing Machine Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Sewing Machine Company. Strengths are:

1. Produced toys under the separate label of ‘Vindex Toy Company’ which enabled better management
2. Made toys out of scrap iron from its other industries which saved costs
3. Catered to large toy market with its low prices and simple designs

4. Print advertisements to promote its toys with their photographs and features


Here are the weaknesses in the National Sewing Machine Company SWOT Analysis:

1. Too simple designs with no differentiating factors caused closure
2. Competition in other industries affected the operations of its toy company


Following are the Opportunities in National Sewing Machine Company SWOT Analysis:

1. Emerging market and demand for toys
2.  Can restart and market its toys as vintage toys


The threats in the SWOT Analysis of National Sewing Machine Company are as mentioned:

1. The Japanese toy making companies with their better designs and low costs
2. Many American companies were entering the toy market with special focus on toy making unlike National Sewing Machine Company whose main focus was sewing machine making

National Sewing Machine Company Competition


Below are the top 3 National Sewing Machine Company competitors:

1.Barclay Manufacturing Company
2.IVES Manufacturing Corporation
3.Ideal Toy Company

The brandguide table above concludes the National Sewing Machine Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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