National Sewing Machine Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of National Sewing Machine Company analyses the brand by its strengths, weaknesses, opportunities & threats. In National Sewing Machine Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Sewing Machine Company to benchmark its business & performance as compared to the competitors. National Sewing Machine Company is one of the leading brands in the media & entertainment sector.

The table below lists the National Sewing Machine Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Sewing Machine Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

National Sewing Machine Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
National Sewing Machine Company Brand Analysis
Parent Company

National Sewing Machine Company

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

It leads the World!

USP

Cast iron toys and novelties

National Sewing Machine Company STP
Segment

Toys and games

Target Group

Children (2-10 years)

Positioning

Lightest toys

SWOT Analysis of National Sewing Machine Company
National Sewing Machine Company Strengths

Below are the Strengths in the SWOT Analysis of National Sewing Machine Company:

1. Produced toys under the separate label of ‘Vindex Toy Company’ which enabled better management
2. Made toys out of scrap iron from its other industries which saved costs
3. Catered to large toy market with its low prices and simple designs

4. Print advertisements to promote its toys with their photographs and features

National Sewing Machine Company Weaknesses

Here are the weaknesses in the National Sewing Machine Company SWOT Analysis:

1. Too simple designs with no differentiating factors caused closure
2. Competition in other industries affected the operations of its toy company

National Sewing Machine Company Opportunities

Following are the Opportunities in National Sewing Machine Company SWOT Analysis:

1. Emerging market and demand for toys
2.  Can restart and market its toys as vintage toys

National Sewing Machine Company Threats

The threats in the SWOT Analysis of National Sewing Machine Company are as mentioned:

1. The Japanese toy making companies with their better designs and low costs
2. Many American companies were entering the toy market with special focus on toy making unlike National Sewing Machine Company whose main focus was sewing machine making

National Sewing Machine Company Competition
National Sewing Machine Company Competitors

Below are the top 3 competitors of National Sewing Machine Company:

1.Barclay Manufacturing Company
2.IVES Manufacturing Corporation
3.Ideal Toy Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Sewing Machine Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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