Ohio Art Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Ohio Art Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ohio Art Company

Parent Company

Ohio Art Company


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Explore the biggest little block


Etch a Sketch and Nanoblock



Nano building blocks or drawing

Target Group

Children (8-16 years) with liking for nano construction blocks or drawing


The biggest little block in the nanoverse

SWOT Analysis


1. Highly successful clientele consisting of Disney, Starbucks, Coca Cola etc.
2. Introduced ‘Etch a Sketch’ as ‘Telecran’ in 1950s which was a novel idea at that time
3. ‘Etch a Sketch’ has appeared in Toy Story 2 and gained lot of popularity
4. Nanoblock won the Best Toy award at the ASTRA toy show


1. Company has faced severe financial troubles many times and limited brand recall
2. Has no unique toy brand since long and continues to depend on the popularity of its existing brands


1. Emerging toy market in Asian countries where it is available only through online orders
2. Can have licenses to use popular characters in its advertisements


1. Intense competition in the toy market especially in the construction toys
2. ‘Etch a Sketch’ is available as cheap replicas in the market

3. Changing market scenario and govt policies



2.Mattel Inc
3.Hasbro Inc

The table above concludes the Ohio Art Company SWOT analysis along with its marketing and brand parameters.


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