Parris Manufacturing Company SWOT Analysis, Competitors & USP

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SWOT Analysis of Parris Manufacturing Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parris Manufacturing Company

Parent Company

Parris Manufacturing Company


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Creating fun and imagination for over 75 years


Toy popguns

Parris Manufacturing Company STP


Military toys and guns

Target Group

Children (6-14 years) with preference for military toys


Cowboy cork guns manufacturing company

Parris Manufacturing Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parris Manufacturing Company :

1. Manufactured toy cork guns for the first time
2. Used Kadets of America Drill to promote the toys by giving a comic free with each toy
3. Kadets of America program had a full uniform and kadet song too and attracted children (both boys and girls) in huge numbers

4. attractive product portfolio of toys for kids


1. Limited global reach and low brand recall
2. Except for Kadets of America, did not promote the toys by any other method


1. New designs and technology for manufacturing toy guns is available
2. Can revamp Kadets of America program at a huge scale
3. Can use newer marketing channels like microblogging and social networking sites


1. New technology military toys available in the market
2. Safety issues with cork guns

3. Changing market scenario and govt policies

Parris Manufacturing Company Competition


Below are the 2 main Parris Manufacturing Company competitors :

1. Hawk Model Company
2. Mettoy Company

The brandguide table above concludes the Parris Manufacturing Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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