Parris Manufacturing Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Parris Manufacturing Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parris Manufacturing Company

Parent Company

Parris Manufacturing Company


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Creating fun and imagination for over 75 years


Toy popguns



Military toys and guns

Target Group

Children (6-14 years) with preference for military toys


Cowboy cork guns manufacturing company

SWOT Analysis


1. Manufactured toy cork guns for the first time
2. Used Kadets of America Drill to promote the toys by giving a comic free with each toy
3. Kadets of America program had a full uniform and kadet song too and attracted children (both boys and girls) in huge numbers

4. attractive product portfolio of toys for kids


1. Limited global reach and low brand recall
2. Except for Kadets of America, did not promote the toys by any other method


1. New designs and technology for manufacturing toy guns is available
2. Can revamp Kadets of America program at a huge scale
3. Can use newer marketing channels like microblogging and social networking sites


1. New technology military toys available in the market
2. Safety issues with cork guns

3. Changing market scenario and govt policies



1. Hawk Model Company
2. Mettoy Company

The table above concludes the Parris Manufacturing Company SWOT analysis along with its marketing and brand parameters.


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