Performo Toy Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Performo Toy Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Performo Toy Company

Parent Company

Performo toy Company


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Wide product portfolio of wooden toys



Toys and games for kids

Target Group

Children (2-10 years)


Toys with life like action with no mechanism

SWOT Analysis


1. Character Micky mouse was very popular among children
2. Gave print advertisements to promote its toys
3. Patented most of its toys to have exclusivity

4. Was one of the most popular brands at its time of existence


1. Faced lawsuit from Walt Disney about copying the idea of Mickey Mouse even though it had patent for the same, had to shut down due to the same as the owner was greatly embittered after this incident
2. Filed for bankruptcy in 1933 due to the Great Depression


1. Could have capitalized on the existing customer base to back them during the lawsuit
2. New products could have been introduced
3. Can market its toys as vintage or collector’s toys


1. Disney’s cartoon series which seemed to copy its patented product
2. Economic fluctuation



1.Maple Landmark Woodcraft
2.Melissa & Doug
3.Pastel Toys

The table above concludes the Performo Toy Company SWOT analysis along with its marketing and brand parameters.


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