Porter Chemical Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Porter Chemical Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porter Chemical Company

Parent Company

Porter Chemical Company


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Chemistry sets aimed as educational toys



Popular science toys and games for kids

Target Group

Children (8-15 years) with interest in science and especially chemistry


Chemistry toys for junior scientists

SWOT Analysis


1. Used extensive advertising in print media to promote its products
2. Association with Lionel Corporation benefitted it by strengthening its market reach
3. Gave out scholarships to students in field of Chemistry to promote the company as well as its products

4. Offered different varieties of chemical sets with varying price range


1. Initially depended upon import of chemicals
2. Weak financial conditions in the later part of the 1980s caused shutdown


1. Can market products to schools as part of chemistry labs
2. Articles and advertisements in magazines like Popular Science


1. Economic fluctuation
2. Concerns about safety of the products



1. Gilbert Chemical Sets

2, Lego

The table above concludes the Porter Chemical Company SWOT analysis along with its marketing and brand parameters.


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