Shocker Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 752

SWOT Analysis of Shocker Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shocker Toys

Parent Company

Shocker Toys GBJR Toys


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Limited release toys and collectibles based on popular media

Shocker Toys STP


Toys for fan following of comic book and cartoon characters

Target Group

Children (4-12 years) and youth following comic book and cartoon characters


Limited release collectibles based on popular media

Shocker Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shocker Toys :

1. Huge positive reception to its Shockinis and Indie Spotlight
2. Most of the products were preassembled kits rather than model toys hence easy to use
3. Huge demand for limited comic book convention exclusives


1. Became famous as ‘best known for being plagued by delays and other problems’ which gave it a negative image
2. Untimely delivery of promised products
3. Resources were spent on developing products which were later cancelled or remained unreleased


1. Demand for collectibles based on characters from popular media
2. Production of limited items reduced its cost and increased demand


1. Diminishing market reputation would affect brand
2. Intense competition from existing toy brands means less market share

Shocker Toys Competition


Below are the 2 main Shocker Toys competitors :


The brandguide table above concludes the Shocker Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Shocker Toys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: