Shocker Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 600

SWOT Analysis of Shocker Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shocker Toys

Parent Company

Shocker Toys GBJR Toys


Toy Brands & Manufacturers


Media and entertainment

Tagline/ Slogan



Limited release toys and collectibles based on popular media



Toys for fan following of comic book and cartoon characters

Target Group

Children (4-12 years) and youth following comic book and cartoon characters


Limited release collectibles based on popular media

SWOT Analysis


1. Huge positive reception to its Shockinis and Indie Spotlight
2. Most of the products were preassembled kits rather than model toys hence easy to use
3. Huge demand for limited comic book convention exclusives


1. Became famous as ‘best known for being plagued by delays and other problems’ which gave it a negative image
2. Untimely delivery of promised products
3. Resources were spent on developing products which were later cancelled or remained unreleased


1. Demand for collectibles based on characters from popular media
2. Production of limited items reduced its cost and increased demand


1. Diminishing market reputation would affect brand
2. Intense competition from existing toy brands means less market share




The table above concludes the Shocker Toys SWOT analysis along with its marketing and brand parameters.


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