Slinky SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1199

SWOT Analysis of Slinky with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

What walks down stairs, alone or in pairs, And makes a slinkity sound?

A spring, a spring, a marvelous thing, Everyone knows it’s Slinky…

It's Slinky, it's Slinky, for fun it's a wonderful toy

It's Slinky, it's Slinky, it's fun for a girl and a boy


Simple design of toy performing many tricks

Slinky STP


Kids preference for innovative toys

Target Group

Kids (3-16 years) and adults preferring innovative toys


Magical toy which can do multiple things

Slinky SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Slinky :

1. Simple design and low cost of the toy
2. Low maintenance toy capable of performing many tricks like flight of stairs, levitation etc.
3. Simple manufacturing set up
4. Jingle used in advertisement became synonymous with the product itself


1. No license or trademark over the design
2. The company was never associated as the identity of the product though it shared the same name


1. Can be positioned as an educational toy to teach concepts of physics
2. Marketing to make the company synonymous with the toy


1. Preference for plastic slinky
2. Though various in number, the tricks are limited and well known hence become less interesting after some time

Slinky Competition


Below are the 2 main Slinky competitors :

1.Ideal toy company
2.Poof-Slinky, Inc.

The brandguide table above concludes the Slinky SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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