Sturdi-Bilt SWOT Analysis, Competitors & USP

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SWOT Analysis of Sturdi-Bilt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Sturdi-Bilt Toy Company


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Toy trucks made of metal and wood

Sturdi-Bilt STP


Kids for children espcially trucks

Target Group

Children (3-8 years)


Colorful logging trucks

Sturdi-Bilt SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sturdi-Bilt :

1. Patenting the design gave it an advantage and ownership over the design
2. Royalty agreement with PECO the company also became the distributor which increased its reach in market
3. Colorful designs with variations attracted the customers and interested them
4. The sturdy built of the trucks made them long lasting


1. Focus solely on local markets and limited global brand reach
2. Low spending and concentration on marketing through advertisements


1. Manufacturing other heavy vehicle toys given its market image to make sturdy toys
2. Entry into local markets of neighboring states of the USA


1. Even though the design was patented, the products were often confused with those of Smith Miller’s
2. Intense competition
3. Entry of players offering toys at lower prices

Sturdi-Bilt Competition


Below are the 2 main Sturdi-Bilt competitors :

1.Smith Miller
2.All American Toy Company

The brandguide table above concludes the Sturdi-Bilt SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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