ThinkFun SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1506

SWOT Analysis of ThinkFun with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Ignite your mind


Games to develop specific skills in children

ThinkFun STP


Young boys and girls interest in puzzles and games

Target Group

Children (4-16 years) with interest in puzzles and board games


Changing the World through play

ThinkFun SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ThinkFun :

1. One of Inc 500 fastest growing company
2. Launched many successful products like Rush Hour, Chocolate Fix, Zingo, etc. which are also available on application stores
3. Perceived as a company making truly innovative games by delving into brain mapping studies
4. Take inputs from teachers, scientists at Bunge Cognitive Control and Development Lab at Berkeley and parents to improve games

5. User friendly and interactive website, presence on social media as well

6. Raises awareness about Asperger’s Syndrome through ThinkFun & Asper Kids, also has a separate ThinkFundraisers

7. Good availability through retail outlets and onlinr shopping


1. Games require heave engagement and mental activity hence not seen as easy to play
2. Low market presence outside the USA


1. Emerging markets especially Asia-Pacific region
2. Can collaborate with therapists and educational institutions to promote their game

3. More marketing and brand visibility can push the brand in the big league


1. Online educational games available free of cost
2. Competition from games targeting at developing specific skills

3. Mobile apps, online games and other sports pose a threat

ThinkFun Competition


Below are the 4 main ThinkFun competitors :

1. Rokenbok
2. Lego

3. Hamleys

4. Mattel

The brandguide table above concludes the ThinkFun SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to ThinkFun. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: