Toymax SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 864

SWOT Analysis of Toymax with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Toymax International


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Molds for making crawlers and other reptiles

Toymax STP


Kids who have creativity and an interest in moulding

Target Group

Children (6-16 years) with interest in molding specially making models of reptiles


As prank toys by the name ‘Creepy Crawlers’

Toymax SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toymax :

1. Caters to interest of pranksters and gained popularity by word of mouth
2. Good online presence and availability at major etailers
3. Licensed character molds also introduced in market which gained popularity

4. High quality product with competitive price in the market


1. Limited online presence at social media marketing
2. Low attention given to promotions and marketing through advertisements
3. Limited to few markets in USA and Europe


1. Can expand into other countries’ markets as well
2. Can have marketing campaigns to promote the product and raise awareness about the safety regulations followed
3. Can give freebies to prankster clubs across the USA


1. Doubts about hazardous effects of the ‘PlasticGoop’ used to make toys and safety issues with the heater used
2. Diminishing interest in moulding
3. Economic fluctuations

Toymax Competition


Below are the 2 main Toymax competitors :


The brandguide table above concludes the Toymax SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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