Toymax SWOT Analysis, USP & Competitors

Toymax

Parent Company

Toymax International

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

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USP

Molds for making crawlers and other reptiles

Toymax STP

Segment

Kids who have creativity and an interest in moulding

Target Group

Children (6-16 years) with interest in molding specially making models of reptiles

Positioning

As prank toys by the name ‘Creepy Crawlers’

Toymax SWOT Analysis

Strengths

1. Caters to interest of pranksters and gained popularity by word of mouth
2. Good online presence and availability at major etailers
3. Licensed character molds also introduced in market which gained popularity

4. High quality product with competitive price in the market

Weaknesses

1. Limited online presence at social media marketing
2. Low attention given to promotions and marketing through advertisements
3. Limited to few markets in USA and Europe

Opportunities

1. Can expand into other countries’ markets as well
2. Can have marketing campaigns to promote the product and raise awareness about the safety regulations followed
3. Can give freebies to prankster clubs across the USA

Threats

1. Doubts about hazardous effects of the ‘PlasticGoop’ used to make toys and safety issues with the heater used
2. Diminishing interest in moulding
3. Economic fluctuations

Toymax Competition

Competitors

1.Funskool
2.Hasbro