SWOT Analysis of Toymax with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Toymax |
|
Parent Company |
Toymax International |
Category |
Toy Brands & Manufacturers |
Sector |
|
Tagline/ Slogan |
- |
USP |
Molds for making crawlers and other reptiles |
Toymax STP |
|
Segment |
Kids who have creativity and an interest in moulding |
Target Group |
Children (6-16 years) with interest in molding specially making models of reptiles |
Positioning |
As prank toys by the name ‘Creepy Crawlers’ |
Toymax SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toymax : 1. Caters to interest of pranksters and gained popularity by word of mouth 4. High quality product with competitive price in the market |
Weaknesses |
1. Limited online presence at social media marketing |
Opportunities |
1. Can expand into other countries’ markets as well |
Threats |
1. Doubts about hazardous effects of the ‘PlasticGoop’ used to make toys and safety issues with the heater used |
Toymax Competition |
|
Competitors |
Below are the 2 main Toymax competitors : 1.Funskool |
The brandguide table above concludes the Toymax SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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