Whittle Shortline SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1062

SWOT analysis of Whittle Shortline analyses the brand/company with its strengths, weaknesses, opportunities & threats. Whittle Shortline is one of the leading brands in the media & entertainment sector.

In addition to SWOT Analysis, the table below also lists the top Whittle Shortline competitors and elaborates Whittle Shortline segmentation, targeting, positioning & USP.

Whittle Shortline

Parent Company

Whittle Shortline


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Creating special memories since 1996


Wooden railroads

Whittle Shortline STP


Wooden toys for children who have an interest in railroad toys

Target Group

Children (4-12 years) who like railroad toys


America’s Handcrafted Wooden Railroad

Whittle Shortline SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Whittle Shortline. Strengths are:

1. Great market reach through its online stores
2. Promote its products through organizing train contests
3. Has presence on leading etailers as well as has its own delivery system in place
4. Good market reputation as it provides a 30 day guarantee for its products and good after sales services

5. Holiday cars, mega trains etc are popular offerings


Here are the weaknesses in the Whittle Shortline SWOT Analysis:

1. Low attention to marketing and promotions
2. Negligible presence on social media websites and less global reach
3. Less number of new products or designs launched since long time


Following are the Opportunities in Whittle Shortline SWOT Analysis:

1. Can promote its products through online and offline media
2. Can associate with popular television series based on trains to promote its products


The threats in the SWOT Analysis of Whittle Shortline are as mentioned:

1. Use of wood as raw material can be a problem due to current awareness about environment
2. Economic fluctuations

Whittle Shortline Competition


Below are the top 3 Whittle Shortline competitors:

1.Maple Landmark Woodcraft
2.Melissa & Doug

The brandguide table above concludes the Whittle Shortline SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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