SWOT Analysis of Whittle Shortline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Whittle Shortline |
|
|
Parent Company |
Whittle Shortline |
|
Category |
Toy Brands & Manufacturers |
|
Sector |
|
|
Tagline/ Slogan |
Creating special memories since 1996 |
|
USP |
Wooden railroads |
|
Whittle Shortline STP |
|
|
Segment |
Wooden toys for children who have an interest in railroad toys |
|
Target Group |
Children (4-12 years) who like railroad toys |
|
Positioning |
America’s Handcrafted Wooden Railroad |
|
Whittle Shortline SWOT Analysis |
|
|
Strengths |
1. Great market reach through its online stores 5. Holiday cars, mega trains etc are popular offerings |
|
Weaknesses |
1. Low attention to marketing and promotions |
|
Opportunities |
1. Can promote its products through online and offline media |
|
Threats |
1. Use of wood as raw material can be a problem due to current awareness about environment |
|
Whittle Shortline Competition |
|
|
Competitors |
1.Maple Landmark Woodcraft |
The brandguide table above concludes the Whittle Shortline SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Whittle Shortline. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
