Gund Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2039

SWOT Analysis of Gund Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gund Toys

Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Hugs Happen Here; World’s most huggable….since 1898; Gotta Getta Gund


Manufacturer of plush stuffed animals, its most successful product has been Snuffles

Gund Toys STP


Preference for stuffed animals and soft toys

Target Group

Kids (0-8 years) with preference for stuffed animal toys


World’s most huggable toys since 1898

Gund Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gund Toys :

1. Well known company for stuffed toys since 1898
2. Has offices in US and Canada to Europe, Japan, Australia and South America
3. Created many industry standards including safety standards and manufacturing processes for toys

4. First licensor of cartoon characters like Popeye, Mickey Mouse etc.


1.No reach in emerging Asian markets, except Japan

2. Brand recall is low as compared to bigger global Brands which means market share is low


1.Can expand in Asian markets
2.Can start design and administrative facilities in other parts in addition to Hong Kong and Qingdao, to include local preferences better

3. More lisences can boost the companys product portfolio


1.Intensely competitive market by prominent players
2.Difficulty in getting exclusive licenses for toys

3. Fluctuating economies and unfavorable market conditions

Gund Toys Competition


Below are the 3 main Gund Toys competitors :

1. Kids Brands, Inc.
2. Vermont Teddy Bears Co., Inc.
3. Ty, Inc.

The brandguide table above concludes the Gund Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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