Hawk Model Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Hawk Model Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hawk Model Company

Parent Company

Round2 LLC


Toys Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

America’s Oldest Model Company


Weird-ohs Cars-icky-tures, line of model kits

Hawk Model Company STP


Model kits and toys for children

Target Group

Kids (8-16 years) having preference for model kit sets


Small scale version of customized injection moulded model kits

Hawk Model Company SWOT Analysis


1. Has a huge and loyal customer base especially those who have a liking for modelling and architecture
2. Great variety of cruisers, airships and Weird-ohs
3. User friendly website and strong online presence on leading e-tailers

4. It made realistic replicas of planes, ships, vehicles, missile etc with high quality product finishing


1.Virtually zero presence in stores in Asian region except for online availability
2.No new product since a long time, continues to rely on successful brands


1.Can expand in markets other than US
2.Can bring out new customized products like Weird-ohs

3. Tie-ups and partnerships can boost company performance


1.Competition from remote controlled toys and models
2.Safety issues regarding injection moulded toys

3. Children interested in outdoor games and mobile games and video games would show little interest

Hawk Model Company Competition


1.Accurate Miniatures
2.Ideal Toy Company

The brandguide table above concludes the Hawk Model Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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