Ideal Toy Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Ideal Toy Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ideal Toy Company

Parent Company



Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Unbreakable fancy and sturdy dolls



Preference for dolls and teddy bears

Target Group

Kids (2-10 years) having preference for teddy bears and toys


Regarded as one of the early inventor of the teddy bear

SWOT Analysis


1. Was largest doll making company in US
2. Has reach in Canada, Australia, UK
3. Known as inventor of dolls and teddy bears
4. Wide variety of products available like trubik cube, dolls, teddy bear etc

5. Strong backing of parent company and also has able to retain its brand name


1. Got acquired by many companies shows that the brand was weak as a stand-alone
2.Has had many mergers hence weak financial and administrative position


1.Can expand in markets beyond US, Europe and UK
2.Can improve online presence through collaboration with e-tailers
3.Can tap into the vintage market for dolls


1.Intense competition from competitors
2.Decreasing preference for dolls among kids

3. Economic fluctuations and currency variations give instability to the brand operations



1.Analee dolls
2.Bauild-a-Bear workshop

The table above concludes the Ideal Toy Company SWOT analysis along with its marketing and brand parameters.


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