Kenner Products SWOT Analysis, Competitors & USP

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SWOT Analysis of Kenner Products with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kenner Products

Parent Company

Hasbro Inc


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

It’s Kenner! It’s Fun!


Toy gun that blew bubbles

Kenner Products STP


Toys and games for young children

Target Group

Kids and children from urban areas


Innovative and colorful quality products which are fun for kids

Kenner Products SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kenner Products :

1. First company to use nationwide television advertising
2. Many of its products like Bubble rocket, Give a Show projector were successful for decades

3. Was widely recognised as a brand even on TV shows and had a good brand recall


1.Discontinuation of the brand name
2.Products merged into Hasbro and no independent products available
3. Untimely death of owners left it without proper management and direction


1.Can expand into markets other than US
2.Can take licenses for popular products

3. Revival of brand by systematic product innovation and marketing


1.Intense competition in spite of successful products

2. Increasing preference of kids towards outdoor sports and video games

Kenner Products Competition


Below are the 2 main Kenner Products competitors :

2.Bandai, Inc.

The brandguide table above concludes the Kenner Products SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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