Apple iPhone 6 SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 9806

SWOT Analysis of Apple iPhone 6 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPhone 6

Parent Company





Mobile Handsets

Tagline/ Slogan

Bigger than Bigger, iPhone at its largest. and Thinnest


Same iPhone with all features but with bigger screen sizes

Apple iPhone 6 STP


People looking for Smartphones 

Target Group

Urban young from middle and upper class, Previous iPhone Users


The bigger and better iPhone

Apple iPhone 6 SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPhone 6 :

1. Apple Brand Legacy
2. Screen Size of 4.7 Inches which now competes with Samsung, LG and other Android Phones
3. Comes loaded with Apple's proprietary iOS 8.
4. TouchId (Finger Print Scanner) for security
5. Faster and Thinner than previous iPhone 4 and iPhone 5
6. Two screen sizes as Option ( 4.7 aand 5.5 Inches)
7. Apple Pay to handle payments


1.iPhone 6 and 6 plus are very expensive as compared to similar phones in market 
2.IPhone and iOS are perceived to be more restrictive in experience as when compared to Android which gives more freedom to users(e.g. Bluetooth and USB interface) 


1.Emerging Markets like India where still schemes like locked phones with wireless providers is not available. This raises the price as when compared to US/UK where you can get a locked phone on contract at much lesser prices.
2.More innovation


1.Mobile manufacturers using Android OS 
2.iCloud Security threats
3.Threat from cheaper substitutes which may design similar phones

Apple iPhone 6 Competition


Below are the 5 main Apple iPhone 6 competitors :

1.Samsung s5, s6
2.Samsung Note Edge
3.Sony Xperia
4.Nexus 6
5. HTC One M8, M9

The brandguide table above concludes the Apple iPhone 6 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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