Apple iPhone 6 SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 10999

SWOT analysis of Apple iPhone 6 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple iPhone 6 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPhone 6 to benchmark its business & performance as compared to the competitors and industry. Apple iPhone 6 is one of the leading brands in the mobile handsets sector. The table below also lists the top Apple iPhone 6 competitors and elaborates Apple iPhone 6 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Apple iPhone 6 SWOT, Competitors, Marketing STP & Brand analysis Table
Apple iPhone 6 Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

Bigger than Bigger, iPhone at its largest. and Thinnest


Same iPhone with all features but with bigger screen sizes

Apple iPhone 6 STP

People looking for Smartphones 

Target Group

Urban young from middle and upper class, Previous iPhone Users


The bigger and better iPhone

Apple iPhone 6 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPhone 6. Strengths are:

1. Apple Brand Legacy
2. Screen Size of 4.7 Inches which now competes with Samsung, LG and other Android Phones
3. Comes loaded with Apple's proprietary iOS 8.
4. TouchId (Finger Print Scanner) for security
5. Faster and Thinner than previous iPhone 4 and iPhone 5
6. Two screen sizes as Option ( 4.7 aand 5.5 Inches)
7. Apple Pay to handle payments


Here are the weaknesses in the Apple iPhone 6 SWOT Analysis:

1.iPhone 6 and 6 plus are very expensive as compared to similar phones in market 
2.IPhone and iOS are perceived to be more restrictive in experience as when compared to Android which gives more freedom to users(e.g. Bluetooth and USB interface) 


Following are the Opportunities in Apple iPhone 6 SWOT Analysis:

1.Emerging Markets like India where still schemes like locked phones with wireless providers is not available. This raises the price as when compared to US/UK where you can get a locked phone on contract at much lesser prices.
2.More innovation


The threats in the SWOT Analysis of Apple iPhone 6 are as mentioned:

1.Mobile manufacturers using Android OS 
2.iCloud Security threats
3.Threat from cheaper substitutes which may design similar phones

Apple iPhone 6 Competition

Below are the top 5 Apple iPhone 6 competitors:

1.Samsung s5, s6
2.Samsung Note Edge
3.Sony Xperia
4.Nexus 6
5. HTC One M8, M9

The brandguide table above concludes the Apple iPhone 6 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple iPhone 6. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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