Apple iPhone 6 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Apple iPhone 6 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple iPhone 6 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPhone 6 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Apple iPhone 6 is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple iPhone 6 competitors and includes Apple iPhone 6 target market, segmentation, positioning & Unique Selling Proposition (USP).

Apple iPhone 6 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Apple iPhone 6 Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

Bigger than Bigger, iPhone at its largest. and Thinnest


Same iPhone with all features but with bigger screen sizes

Apple iPhone 6 STP
Apple iPhone 6 Segmentation

People looking for Smartphones 

Apple iPhone 6 Target Market

Urban young from middle and upper class, Previous iPhone Users

Apple iPhone 6 Positioning

The bigger and better iPhone

Apple iPhone 6 SWOT Analysis
Apple iPhone 6 Strengths

Below are the Strengths in the SWOT Analysis of Apple iPhone 6:

1. Apple Brand Legacy
2. Screen Size of 4.7 Inches which now competes with Samsung, LG and other Android Phones
3. Comes loaded with Apple's proprietary iOS 8.
4. TouchId (Finger Print Scanner) for security
5. Faster and Thinner than previous iPhone 4 and iPhone 5
6. Two screen sizes as Option ( 4.7 aand 5.5 Inches)
7. Apple Pay to handle payments

Apple iPhone 6 Weaknesses

Here are the weaknesses in the Apple iPhone 6 SWOT Analysis:

1.iPhone 6 and 6 plus are very expensive as compared to similar phones in market 
2.IPhone and iOS are perceived to be more restrictive in experience as when compared to Android which gives more freedom to users(e.g. Bluetooth and USB interface) 

Apple iPhone 6 Opportunities

Following are the Opportunities in Apple iPhone 6 SWOT Analysis:

1.Emerging Markets like India where still schemes like locked phones with wireless providers is not available. This raises the price as when compared to US/UK where you can get a locked phone on contract at much lesser prices.
2.More innovation

Apple iPhone 6 Threats

The threats in the SWOT Analysis of Apple iPhone 6 are as mentioned:

1.Mobile manufacturers using Android OS 
2.iCloud Security threats
3.Threat from cheaper substitutes which may design similar phones

Apple iPhone 6 Competition

Below are the top 5 Apple iPhone 6 competitors:

1.Samsung s5, s6
2.Samsung Note Edge
3.Sony Xperia
4.Nexus 6
5. HTC One M8, M9

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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