Apple iPhone 5 SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 2355

SWOT analysis of Apple iPhone 5 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple iPhone 5 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPhone 5 to benchmark its business & performance as compared to the competitors and industry. Apple iPhone 5 is one of the leading brands in the mobile handsets sector. The table below also lists the top Apple iPhone 5 competitors and elaborates Apple iPhone 5 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Apple iPhone 5 SWOT, Competitors, Marketing STP & Brand analysis Table
Apple iPhone 5 Brand Analysis
Parent Company

Apple

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

"It’s not just bigger. It’s just right", "The biggest thing to happen to iPhone since iPhone", "Loving it is easy. That's why so many people do."

USP

The way it looks, thinner and lighter , iOS7 , finger print scanner

Apple iPhone 5 STP
Segment

Classy and Smart Phone

Target Group

High end people , previous iPhone users

Positioning

Classier , thinner iPhone

Apple iPhone 5 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPhone 5. Strengths are:

1.Iconic look, top notch construction

2. Glass and metallic materials giving high class sophisticated touch

3. Incredible carrier support and Slimmer , lighter , solid design

4. Larger, clearer and brighter screen and speedy functioning

5. Replaced google map with their own map app

6. iPhone 5 debuted Apple’s  first custom processor

7. 30-pin dock connector swapped with smaller, more flexible lightning connector

8. Front and rear camera upgraded to give enhanced image and video quality

Weaknesses

Here are the weaknesses in the Apple iPhone 5 SWOT Analysis:

1. iPhone 5’s screen still small for some people

2. Bit weak in terms of technology, no cutting edge feature

3. Also doesn’t have inductive charging
4. Negative aspect of Apple’s map is lack of support regarding transportation

Opportunities

Following are the Opportunities in Apple iPhone 5 SWOT Analysis:

1. iPhone 5 has real chance to score massive enterprise support

2. Enhanced screen size

3.  Add NFC to support payment device feature, available on many Android phones

Threats

The threats in the SWOT Analysis of Apple iPhone 5 are as mentioned:

1. Samsung Galaxy Note II’s 5.5-inch display as compared to iPhone’s 4-inch

2. Galaxy Note II’s camera more options equivalent to found in digital SLR’s

3. Samsung sued Apple over patented 4G LTE technology that figures on iPhone 5

Apple iPhone 5 Competition
Competitors

Below are the top 3 Apple iPhone 5 competitors:

1. Samsung Galaxy Note II
2. Nokia Lumia 920

3. Motorola RAZR

The brandguide table above concludes the Apple iPhone 5 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple iPhone 5. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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