Apple iPhone 5 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1694

SWOT Analysis of Apple iPhone 5 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPhone 5

Parent Company





Mobile Handsets

Tagline/ Slogan

"It’s not just bigger. It’s just right", "The biggest thing to happen to iPhone since iPhone", "Loving it is easy. That's why so many people do."


The way it looks, thinner and lighter , iOS7 , finger print scanner

Apple iPhone 5 STP


Classy and Smart Phone

Target Group

High end people , previous iPhone users


Classier , thinner iPhone

Apple iPhone 5 SWOT Analysis


1.Iconic look, top notch construction

2. Glass and metallic materials giving high class sophisticated touch

3. Incredible carrier support and Slimmer , lighter , solid design

4. Larger, clearer and brighter screen and speedy functioning

5. Replaced google map with their own map app

6. iPhone 5 debuted Apple’s  first custom processor

7. 30-pin dock connector swapped with smaller, more flexible lightning connector

8. Front and rear camera upgraded to give enhanced image and video quality


1. iPhone 5’s screen still small for some people

2. Bit weak in terms of technology, no cutting edge feature

3. Also doesn’t have inductive charging
4. Negative aspect of Apple’s map is lack of support regarding transportation


1. iPhone 5 has real chance to score massive enterprise support

2. Enhanced screen size

3.  Add NFC to support payment device feature, available on many Android phones


1. Samsung Galaxy Note II’s 5.5-inch display as compared to iPhone’s 4-inch

2. Galaxy Note II’s camera more options equivalent to found in digital SLR’s

3. Samsung sued Apple over patented 4G LTE technology that figures on iPhone 5

Apple iPhone 5 Competition


1. Samsung Galaxy Note II
2. Nokia Lumia 920

3. Motorola RAZR

The brandguide table above concludes the Apple iPhone 5 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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