HTC One SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 2287

SWOT analysis of HTC One analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HTC One SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HTC One to benchmark its business & performance as compared to the competitors and industry. HTC One is one of the leading brands in the mobile handsets sector. The table below also lists the top HTC One competitors and elaborates HTC One market segmentation, target group, positioning & Unique Selling Proposition (USP).

HTC One SWOT, Competitors, Marketing STP & Brand analysis Table
HTC One Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

“Everything your phone isn’t.”


Camera, Design and Audio feature


Stylish and smart touch phones

Target Group

Urban people from middle and upper income class


A beautifully crafted, near ideal smartphone

HTC One SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HTC One. Strengths are:

1. Strong brand name of HTC

2. Boom sound  dual front-facing speakers with exceptional sound quality

3. Quad core Snapdragon processor , and micro-SD slot can accommodate 128 GB

4. First device to have 4MP ultra pixel resolution rear camera paired with secondary rear sensor

5. Dual colored LED flash with complete set up as dual camera

6. Infrared blaster turns the smartphone as a remote control for Tv, AC, Music system etc

7. Dot view case  offering time, weather , new texts, emails, calls, all with just a double tap without opening flip cover


Here are the weaknesses in the HTC One SWOT Analysis:

1. Non-expandable memory
2. The screen size was a bit smaller than competition during launch


Following are the Opportunities in HTC One SWOT Analysis:

1. Need to build on the strategy to improve what works upon last phone

2. Also need to address the negatives with software optimizations


The threats in the SWOT Analysis of HTC One are as mentioned:

1. Slightly overpriced as compared to other competitors

2. Challenge lies in innovation and marketing new launches

HTC One Competition

Below are the top 2 HTC One competitors:

1. iPhone 5
2. Galaxy S5

The brandguide table above concludes the HTC One SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HTC One. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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