HTC One SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1385

SWOT Analysis of HTC One with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Media Channels



Tagline/ Slogan

“Everything your phone isn’t.”


Camera, Design and Audio feature



Stylish and smart touch phones

Target Group

Urban people from middle and upper income class


A beautifully crafted, near ideal smartphone

SWOT Analysis


1. Strong brand name of HTC

2. Boom sound  dual front-facing speakers with exceptional sound quality

3. Quad core Snapdragon processor , and micro-SD slot can accommodate 128 GB

4. First device to have 4MP ultra pixel resolution rear camera paired with secondary rear sensor

5. Dual colored LED flash with complete set up as dual camera

6. Infrared blaster turns the smartphone as a remote control for Tv, AC, Music system etc

7. Dot view case  offering time, weather , new texts, emails, calls, all with just a double tap without opening flip cover


1. Non-expandable memory
2. The screen size was a bit smaller than competition during launch


1. Need to build on the strategy to improve what works upon last phone

2. Also need to address the negatives with software optimizations


1. Slightly overpriced as compared to other competitors

2. Challenge lies in innovation and marketing new launches



1. iPhone 5
2. Galaxy S5

The table above concludes the HTC One SWOT analysis along with its marketing and brand parameters.


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