HTC One M9 Plus SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 1451

SWOT analysis of HTC One M9 Plus analyses the brand/company with its strengths, weaknesses, opportunities & threats. HTC One M9 Plus is one of the leading brands in the mobile handsets sector. The table below also lists the top HTC One M9 Plus competitors and elaborates HTC One M9 Plus segmentation, targeting, positioning & USP.

HTC One M9 Plus

Parent Company





Mobile Handsets

Tagline/ Slogan

“More than One”


Finger sensor, Camera, Design and Audio feature

HTC One M9 Plus STP


Stylish and smart touch phones

Target Group

Urban people from middle and upper income class


A beautifully crafted, near-ideal smartphone

HTC One M9 Plus SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HTC One M9 Plus. Strengths are:

1. Brilliant display, super LCD3 panels make for realistic color-based viewing experience

2. Boom sound  dual front-facing speakers with loudest sound out of smartphone

3. Better processor(octa-core), sustained core power

4. 20MP ultra pixel resolution rear camera paired with secondary rear sensor

5. Finger print sensor is major addition

6. Infrared blaster turns the  smartphone as a remote control for Tv, AC, Music system etc

7. Overheating issues in previous phones has been resolved

8. HTC Brand name and legacy


Here are the weaknesses in the HTC One M9 Plus SWOT Analysis:

1. High Cost


Following are the Opportunities in HTC One M9 Plus SWOT Analysis:

1. Need to be more light and slim as are other competitors in market

2. Re-working on design as it follows same design pattern


The threats in the SWOT Analysis of HTC One M9 Plus are as mentioned:

1. Slightly overpriced as compared to other competitors

2. Challenge lies in innovation and marketing new launches

HTC One M9 Plus Competition


Below are the top 3 HTC One M9 Plus competitors:

1. Samsung S6/Edge
2. iPhone 6
3. iPhone 6 Plus

The brandguide table above concludes the HTC One M9 Plus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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