Samsung Galaxy S4 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1102

SWOT Analysis of Samsung Galaxy S4 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Galaxy S4

Parent Company



Media Channels



Tagline/ Slogan

“Life companion”


Slimmer profile, Air Gesture, Dual Camera, IR Remote control



Smart touch phones

Target Group

Upper middle class people


Best Smartphone in the market

SWOT Analysis


1. Stylish chassis with same button placement makes it easy for veteran Galaxy users to upgrade

2. One of the most successful phones models in Samsung Stable 

3. Handset features replaceable 2600mAh battery, Qi-Standardized wireless charging & NFC capabilities

4. Advanced features like air gesture and other advanced features made it stand out during time of launch and established Samsung's brand

5. S4 sold more than 40 million units worldwide

6. Enhanced  Processing power and graphic performance

7. Rear camera 13MP and front camera 4MP, with dual mode allowing to shoot picture through both at the same time

8. Phone comes in 16GB, 32GB and 64GB variants with ability to add up to 64GB of storage vis Micro SD


1. Few of the advanced features could not be used much


1. Display could have been improved to the level of best handsets in competitor segment

2. More regular updates even if the brand is now old


1. Too much competiton

2. the successor s5 could not be a success affecting the galaxy brand



1. iPhone 5
2. HTC One

The table above concludes the Samsung Galaxy S4 SWOT analysis along with its marketing and brand parameters.


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