Xiaomi Mi4i SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Xiaomi Mi4i analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Xiaomi Mi4i SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Xiaomi Mi4i to benchmark its business & performance as compared to the competitors and industry. As of 2020, Xiaomi Mi4i is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Xiaomi Mi4i competitors and includes Xiaomi Mi4i target market, segmentation, positioning & Unique Selling Proposition (USP).

Xiaomi Mi4i SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Xiaomi Mi4i Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

“The fastest & Most Gorgeous Mi Phone Ever.”


3120mAh battery, Xiaomi’s  highest capacity battery on a 5-inch device

Xiaomi Mi4i STP
Xiaomi Mi4i Segmentation

Smart touch phones

Xiaomi Mi4i Target Market

Middle income class

Xiaomi Mi4i Positioning

Premium specs, a great display, good camera, good battery life at an affordable price point

Xiaomi Mi4i SWOT Analysis
Xiaomi Mi4i Strengths

Below are the Strengths in the SWOT Analysis of Xiaomi Mi4i:

1. Xioami is rising as one of the fastest growing companies

2. Flash sale strategy helps grow the brand

3. Sharp/JDI panel with One Glass Solution which leaves no air-gap between protective glass, touchscreen and display

4. Exclusive partnerships with major e-tailers

5. Dual SIM, dual standby mode offering 4G in both SIM slots

6. Offers multi-colored phone cover to attach on rear side

7. Introduced via flash sale, got 3,50,000 registrations for only 40,000 units within 15 minutes

Xiaomi Mi4i Weaknesses

Here are the weaknesses in the Xiaomi Mi4i SWOT Analysis:

1. No provision to add micro-SD card
2. Quick swipe or loading folder full of apps shows performance lag sometimes
3. After Sales support is a big area for markets other than home

Xiaomi Mi4i Opportunities

Following are the Opportunities in Xiaomi Mi4i SWOT Analysis:

1. Include higher storage option, micro-SD slot

2. Improve performance issues

Xiaomi Mi4i Threats

The threats in the SWOT Analysis of Xiaomi Mi4i are as mentioned:

1. Price drop by other competitors pose challenge to attract consumer

2. Online only model fails to capture wider set of offline audience

Xiaomi Mi4i Competition

Below are the top 2 Xiaomi Mi4i competitors:

1. Asus Zenfone 2
2. OnePlus One

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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