Xiaomi Mi4i SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 3467

SWOT analysis of Xiaomi Mi4i analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Xiaomi Mi4i SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Xiaomi Mi4i to benchmark its business & performance as compared to the competitors and industry. Xiaomi Mi4i is one of the leading brands in the mobile handsets sector. The table below also lists the top Xiaomi Mi4i competitors and elaborates Xiaomi Mi4i market segmentation, target group, positioning & Unique Selling Proposition (USP).

Xiaomi Mi4i SWOT, Competitors, Marketing STP & Brand analysis Table
Xiaomi Mi4i Brand Analysis
Parent Company

Xaomi

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

“The fastest & Most Gorgeous Mi Phone Ever.”

USP

3120mAh battery, Xiaomi’s  highest capacity battery on a 5-inch device

Xiaomi Mi4i STP
Segment

Smart touch phones

Target Group

Middle income class

Positioning

Premium specs, a great display, good camera, good battery life at an affordable price point

Xiaomi Mi4i SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Xiaomi Mi4i. Strengths are:

1. Xioami is rising as one of the fastest growing companies

2. Flash sale strategy helps grow the brand

3. Sharp/JDI panel with One Glass Solution which leaves no air-gap between protective glass, touchscreen and display

4. Exclusive partnerships with major e-tailers

5. Dual SIM, dual standby mode offering 4G in both SIM slots

6. Offers multi-colored phone cover to attach on rear side

7. Introduced via flash sale, got 3,50,000 registrations for only 40,000 units within 15 minutes

Weaknesses

Here are the weaknesses in the Xiaomi Mi4i SWOT Analysis:

1. No provision to add micro-SD card
2. Quick swipe or loading folder full of apps shows performance lag sometimes
3. After Sales support is a big area for markets other than home

Opportunities

Following are the Opportunities in Xiaomi Mi4i SWOT Analysis:

1. Include higher storage option, micro-SD slot

2. Improve performance issues

Threats

The threats in the SWOT Analysis of Xiaomi Mi4i are as mentioned:

1. Price drop by other competitors pose challenge to attract consumer

2. Online only model fails to capture wider set of offline audience

Xiaomi Mi4i Competition
Competitors

Below are the top 2 Xiaomi Mi4i competitors:

1. Asus Zenfone 2
2. OnePlus One

The brandguide table above concludes the Xiaomi Mi4i SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Xiaomi Mi4i. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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