Xiaomi Mi4i SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2450

SWOT Analysis of Xiaomi Mi4i with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xiaomi Mi4i

Parent Company





Mobile Handsets

Tagline/ Slogan

“The fastest & Most Gorgeous Mi Phone Ever.”


3120mAh battery, Xiaomi’s  highest capacity battery on a 5-inch device

Xiaomi Mi4i STP


Smart touch phones

Target Group

Middle income class


Premium specs, a great display, good camera, good battery life at an affordable price point

Xiaomi Mi4i SWOT Analysis


1. Xioami is rising as one of the fastest growing companies

2. Flash sale strategy helps grow the brand

3. Sharp/JDI panel with One Glass Solution which leaves no air-gap between protective glass, touchscreen and display

4. Exclusive partnerships with major e-tailers

5. Dual SIM, dual standby mode offering 4G in both SIM slots

6. Offers multi-colored phone cover to attach on rear side

7. Introduced via flash sale, got 3,50,000 registrations for only 40,000 units within 15 minutes


1. No provision to add micro-SD card
2. Quick swipe or loading folder full of apps shows performance lag sometimes
3. After Sales support is a big area for markets other than home


1. Include higher storage option, micro-SD slot

2. Improve performance issues


1. Price drop by other competitors pose challenge to attract consumer

2. Online only model fails to capture wider set of offline audience

Xiaomi Mi4i Competition


1. Asus Zenfone 2
2. OnePlus One

The brandguide table above concludes the Xiaomi Mi4i SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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