Intex Aqua SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2565

SWOT Analysis of Intex Aqua with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Intex Aqua

Parent Company



Media Channels



Tagline/ Slogan

“This or Nothing”


Beautifully designed with High-quality camera



Smart touch phones

Target Group

Lower and Middle income class, college going kids


Affordable within budget Smartphones

SWOT Analysis


1. Value for money Smartphones offered in range of 5k-10k

2. Quad-core MediaTek processor paired with 512GB RAM, even 2GB RAM in some variants

3. Stable performance for users looking for budget smartphones

4. Rear camera – 8MP with LED flash and 2MP front camera

5. Android Kitkat-based smartphone with dual-SIM support

6. Connectivity offered – 3G/4G ,GPRS/Edge, Wifi, Micro-USB, FM radio, Bluetooth

7. Battery of 2000mAh, with talk time of 8 hours and standby time of 300 hours


1. Average battery capacity and Backup
2. Limited connectivity, no provision for 4G in some handsets


1. Include 4G connectivity in all handsets
2. Improve battery performance


1. Pricing and specifications make it competitive with other devices in the price bracket
2. Adaptive brightness is good , but brightness level of display proved to be disappointed.



1. Asus Zenfone 5
2. Micromax Canvas  Nitro A310
3. Xiaomi

The table above concludes the Intex Aqua SWOT analysis along with its marketing and brand parameters.


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