Intex Aqua SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Intex Aqua analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Intex Aqua SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intex Aqua to benchmark its business & performance as compared to the competitors and industry. As of 2020, Intex Aqua is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Intex Aqua competitors and includes Intex Aqua target market, segmentation, positioning & Unique Selling Proposition (USP).

Intex Aqua SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Intex Aqua Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

“This or Nothing”


Beautifully designed with High-quality camera

Intex Aqua STP
Intex Aqua Segmentation

Smart touch phones

Intex Aqua Target Market

Lower and Middle income class, college going kids

Intex Aqua Positioning

Affordable within budget Smartphones

Intex Aqua SWOT Analysis
Intex Aqua Strengths

Below are the Strengths in the SWOT Analysis of Intex Aqua:

1. Value for money Smartphones offered in range of 5k-10k

2. Quad-core MediaTek processor paired with 512GB RAM, even 2GB RAM in some variants

3. Stable performance for users looking for budget smartphones

4. Rear camera – 8MP with LED flash and 2MP front camera

5. Android Kitkat-based smartphone with dual-SIM support

6. Connectivity offered – 3G/4G ,GPRS/Edge, Wifi, Micro-USB, FM radio, Bluetooth

7. Battery of 2000mAh, with talk time of 8 hours and standby time of 300 hours

Intex Aqua Weaknesses

Here are the weaknesses in the Intex Aqua SWOT Analysis:

1. Average battery capacity and Backup
2. Limited connectivity, no provision for 4G in some handsets

Intex Aqua Opportunities

Following are the Opportunities in Intex Aqua SWOT Analysis:

1. Include 4G connectivity in all handsets
2. Improve battery performance

Intex Aqua Threats

The threats in the SWOT Analysis of Intex Aqua are as mentioned:

1. Pricing and specifications make it competitive with other devices in the price bracket
2. Adaptive brightness is good , but brightness level of display proved to be disappointed.

Intex Aqua Competition

Below are the top 3 Intex Aqua competitors:

1. Asus Zenfone 5
2. Micromax Canvas  Nitro A310
3. Xiaomi

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Intex Aqua. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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