Intex Aqua SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 3768

SWOT analysis of Intex Aqua analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Intex Aqua SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intex Aqua to benchmark its business & performance as compared to the competitors and industry. Intex Aqua is one of the leading brands in the mobile handsets sector. The table below also lists the top Intex Aqua competitors and elaborates Intex Aqua market segmentation, target group, positioning & Unique Selling Proposition (USP).

Intex Aqua SWOT, Competitors, Marketing STP & Brand analysis Table
Intex Aqua Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

“This or Nothing”


Beautifully designed with High-quality camera

Intex Aqua STP

Smart touch phones

Target Group

Lower and Middle income class, college going kids


Affordable within budget Smartphones

Intex Aqua SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Intex Aqua. Strengths are:

1. Value for money Smartphones offered in range of 5k-10k

2. Quad-core MediaTek processor paired with 512GB RAM, even 2GB RAM in some variants

3. Stable performance for users looking for budget smartphones

4. Rear camera – 8MP with LED flash and 2MP front camera

5. Android Kitkat-based smartphone with dual-SIM support

6. Connectivity offered – 3G/4G ,GPRS/Edge, Wifi, Micro-USB, FM radio, Bluetooth

7. Battery of 2000mAh, with talk time of 8 hours and standby time of 300 hours


Here are the weaknesses in the Intex Aqua SWOT Analysis:

1. Average battery capacity and Backup
2. Limited connectivity, no provision for 4G in some handsets


Following are the Opportunities in Intex Aqua SWOT Analysis:

1. Include 4G connectivity in all handsets
2. Improve battery performance


The threats in the SWOT Analysis of Intex Aqua are as mentioned:

1. Pricing and specifications make it competitive with other devices in the price bracket
2. Adaptive brightness is good , but brightness level of display proved to be disappointed.

Intex Aqua Competition

Below are the top 3 Intex Aqua competitors:

1. Asus Zenfone 5
2. Micromax Canvas  Nitro A310
3. Xiaomi

The brandguide table above concludes the Intex Aqua SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Intex Aqua. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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