Micromax Canvas SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1710

SWOT Analysis of Micromax Canvas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Micromax Canvas

Parent Company





Mobile Handsets

Tagline/ Slogan

“nothing like anything”


Flagship range of Micromax mobiles

Micromax Canvas STP


Smart touch phones

Target Group

Caters to people who thought that owing a Smartphone was a matter  of luxury


Quality performance at an affordable price

Micromax Canvas SWOT Analysis


1. Quality Smartphone at an affordable price range

2. Long run strategy by launching a new canvas series phone every 2 months

3. Offers exceptional multimedia and gaming experience

4. In performance and offering, at par with any high-priced and high-end phone

5. Exclusive Canvas apps like M! zone+ AND M! Live offer unique entertainment

6. The Micromax brand is recognized as the largest manufacturer of smartphone in India

7. Battery of 2000mAh, with talk time of 8 hours and standby time of 300 hours

8. Brand Ambassador like Hugh Jackman would definitely help the brand grow.


1. Brand perception is not as good as samsung or LG when it comes to smartphones


1. Improve major performance issues in different handsets

2. Increased competition in Dual SIM and 4G offering


1. In strong competition with Samsung in Indian Industry, therefore need to focus on quality as well

2. Recently, a lot of other players have entered the low end smartphone segment, need to focus there too

Micromax Canvas Competition


1. Lava Smartphones
2. Samsung
3. Intex Smartphones
4. Microsoft Lumia

The brandguide table above concludes the Micromax Canvas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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