Micromax Canvas SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 2261

SWOT analysis of Micromax Canvas analyses the brand/company with its strengths, weaknesses, opportunities & threats. Micromax Canvas is one of the leading brands in the mobile handsets sector. The table below also lists the top Micromax Canvas competitors and elaborates Micromax Canvas segmentation, targeting, positioning & USP.

Micromax Canvas

Parent Company

Micromax

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

“nothing like anything”

USP

Flagship range of Micromax mobiles

Micromax Canvas STP

Segment

Smart touch phones

Target Group

Caters to people who thought that owing a Smartphone was a matter  of luxury

Positioning

Quality performance at an affordable price

Micromax Canvas SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Micromax Canvas. Strengths are:

1. Quality Smartphone at an affordable price range

2. Long run strategy by launching a new canvas series phone every 2 months

3. Offers exceptional multimedia and gaming experience

4. In performance and offering, at par with any high-priced and high-end phone

5. Exclusive Canvas apps like M! zone+ AND M! Live offer unique entertainment

6. The Micromax brand is recognized as the largest manufacturer of smartphone in India

7. Battery of 2000mAh, with talk time of 8 hours and standby time of 300 hours

8. Brand Ambassador like Hugh Jackman would definitely help the brand grow.

Weaknesses

Here are the weaknesses in the Micromax Canvas SWOT Analysis:

1. Brand perception is not as good as samsung or LG when it comes to smartphones

Opportunities

Following are the Opportunities in Micromax Canvas SWOT Analysis:

1. Improve major performance issues in different handsets

2. Increased competition in Dual SIM and 4G offering

Threats

The threats in the SWOT Analysis of Micromax Canvas are as mentioned:

1. In strong competition with Samsung in Indian Industry, therefore need to focus on quality as well

2. Recently, a lot of other players have entered the low end smartphone segment, need to focus there too

Micromax Canvas Competition

Competitors

Below are the top 4 Micromax Canvas competitors:

1. Lava Smartphones
2. Samsung
3. Intex Smartphones
4. Microsoft Lumia

The brandguide table above concludes the Micromax Canvas SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Micromax Canvas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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