Micromax Canvas SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 2547

SWOT analysis of Micromax Canvas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Micromax Canvas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Micromax Canvas to benchmark its business & performance as compared to the competitors and industry. Micromax Canvas is one of the leading brands in the mobile handsets sector. The table below also lists the top Micromax Canvas competitors and elaborates Micromax Canvas market segmentation, target group, positioning & Unique Selling Proposition (USP).

Micromax Canvas SWOT, Competitors, Marketing STP & Brand analysis Table
Micromax Canvas Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

“nothing like anything”


Flagship range of Micromax mobiles

Micromax Canvas STP

Smart touch phones

Target Group

Caters to people who thought that owing a Smartphone was a matter  of luxury


Quality performance at an affordable price

Micromax Canvas SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Micromax Canvas. Strengths are:

1. Quality Smartphone at an affordable price range

2. Long run strategy by launching a new canvas series phone every 2 months

3. Offers exceptional multimedia and gaming experience

4. In performance and offering, at par with any high-priced and high-end phone

5. Exclusive Canvas apps like M! zone+ AND M! Live offer unique entertainment

6. The Micromax brand is recognized as the largest manufacturer of smartphone in India

7. Battery of 2000mAh, with talk time of 8 hours and standby time of 300 hours

8. Brand Ambassador like Hugh Jackman would definitely help the brand grow.


Here are the weaknesses in the Micromax Canvas SWOT Analysis:

1. Brand perception is not as good as samsung or LG when it comes to smartphones


Following are the Opportunities in Micromax Canvas SWOT Analysis:

1. Improve major performance issues in different handsets

2. Increased competition in Dual SIM and 4G offering


The threats in the SWOT Analysis of Micromax Canvas are as mentioned:

1. In strong competition with Samsung in Indian Industry, therefore need to focus on quality as well

2. Recently, a lot of other players have entered the low end smartphone segment, need to focus there too

Micromax Canvas Competition

Below are the top 4 Micromax Canvas competitors:

1. Lava Smartphones
2. Samsung
3. Intex Smartphones
4. Microsoft Lumia

The brandguide table above concludes the Micromax Canvas SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Micromax Canvas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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